Table of Contents
Introduction
Data Sources
Market Drivers
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- Population
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- Figure 1: Japan’s population, 1950-2050
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- Figure 2: Japanese population by age group, 2015 & 2050
- Economy
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- Figure 3: Real GDP in Japan, 2000-14
- Exchange rates
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- Figure 4: Selected exchange rates against Japan’s Yen, 2010-15
- Tourism balance
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- Figure 5: Japan’s tourism balance, 2010-14
- Holiday entitlement
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- Figure 6: Japanese average annual paid holiday entitlement, 2010-14
Outbound Tourism
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- Arrivals
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- Figure 7: Outbound travel from Japan, 2009-15
- Destinations
- Asia
- China
- South Korea
- Taiwan
- Thailand
- Singapore
- Vietnam
- Hong Kong
- Philippines
- Malaysia
- Australia
- Macao
- Other
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- Figure 8: Outbound tourism to Asian destinations, 2010-15
- Europe
- France
- Germany
- Spain
- Austria
- UK
- Other
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- Figure 9: Outbound tourism to European destinations, 2010-15
- North America
- US
- Hawaii (US)
- Guam
- Canada
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- Figure 10: Outbound travel to North America, 2010-15
Market Characteristics
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- Pre-booking behaviour and booking methods
- Social media
- Factors influencing destination choice
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- Figure 11: Factors triggering destination choice by selected market, 2014
- Reservation methods
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- Figure 12: Travel reservation methods by purpose of travel, 2014
- Making travel arrangements
- Package vs FIT travel
- Demographics
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- Figure 13: Overseas travel by gender & age, 2014
- Purpose of visit
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- Figure 14: Outbound departures by purpose of travel, 2012-14
- Expenditure
- Length of stay
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- Figure 15: Outbound departures by length of stay, 2012-14
- Seasonality
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- Figure 16: Japanese outbound travellers by month of departure, 2013-14
Transport
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- Air
- Low-cost carriers
- Airports
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- Figure 17: Japanese outbound travellers by airport departure, 2014
- Road/rail
- Sea
Accommodation
-
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- Figure 18: Accommodation choices by Japanese travellers visiting Hawaii, 2014-15
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Tour Operators and Travel Agencies
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- Leading travel companies
- Japan Travel Bureau (JTB)
- KNT-CT
- H.I.S
- Nippon Travel Agency
- Hankyu Travel International
- Online travel agents
- Rakuten Travel
- Jalan.net
- Ikyu
What Next?
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