What you need to know
After years of flat or declining sales, the disposable baby products market is bouncing back as birth rates and consumer confidence recover and parents allocate more spend to premium products. Going forward, growth may be accelerated by product innovations, with products that simplify baby care routines or offer health and wellness benefits being of high interest to parents.
Definition
For the purposes of this Report, Mintel has used the following definitions:
Diapers and training pants
Disposable diapers
Disposable training pants
Wipes and moist towelettes
Disposable baby wipes
Moist towelettes
Baby personal care products
Baby soaps
Baby ointments/creams
Baby powder
Baby lotions
Baby shampoo
Baby oil
Petroleum jelly