Things continue to look up for the $22.8 billion residential flooring market, as a solid housing market and growing consumer confidence create conditions for increased spending on home renovations. The market has seen steady growth since 2011, but pent-up demand for home improvements remains and will help to drive growth going forward. With adults 25-44 making up the core of the residential flooring consumer base, the industry faces a challenge in meeting these consumers in the digital and mobile spaces where they live, work, and shop.

Residential flooring is defined as any floor covering used for private residences. This report excludes commercial/public flooring purchases.

The report covers the following flooring types:

• Wall-to-wall carpeting

• Carpet tiles

• Ceramic floor and wall tile

• Stone and marble flooring

• Hardwood flooring

• Vinyl sheet and floor tile

• Laminate flooring

• Rubber flooring

• Linoleum

• Area rugs

The report covers products that homeowners buy and/or install for themselves, as well as products installed for consumers by professional homebuilders, contractors, and management companies in advance of or following the sale of a residence.

This report builds on the analysis presented in Mintel’s Residential Flooring – US, April 2015 report, as well as the April 2014, April 2013, March 2012, and July 2011 reports of the same title.

Note that though the report covers the entire residential flooring market, the market size and forecast cover only retail sales of flooring products; they do not cover expenditures for carpeting and flooring in new home construction or in homes renovated by contractors for resale.