What you need to know
Commercial banks and savings institutions hold more than $10 trillion in domestic deposits for customers in need of a primary banking provider. The movement of the retail banking industry toward a more mobile experience provides financial institutions with a tremendous opportunity to establish new relationships and deepen engagement with current customers.
Readers of this report will learn how consumers use retail banks and credit unions and the major factors that influence their decisions to choose a provider. New opportunities and marketing strategies are covered with a focus on consumer attitudes and potential for new demand. Financial needs based on demographics are explored in detail to show how marketers might best position services to specific segments of the market.
This report builds on the analysis presented in Mintel’s Retail Banking and Credit Unions – US February 2015.
