What you need to know
The outlook for the holiday market over the next five years is broadly positive. Total volume is expected to have returned to growth in 2015, rising by 4.8% to around 95.8 million trips. Total market value is expected to have risen by 6.5% to £39.9 billion in the same time period. By 2020, total holiday volume is forecast to rise by around 3.1% to 98.8 million, while total holiday expenditure is forecast to rise by 13.1% to £45.1 billion. Overall, while the overseas holiday market is expected to see strong growth, the larger domestic market is expected to struggle, which in turn will dampen performance in the overall market.
Mintel’s consumer research shows that, over the course of 2015, a larger proportion of consumers went on holiday; some 82% took a leisure trip compared to 78% in 2014. Trips to Europe performed well, while long-haul trips further afield remained stable. City breaks are now just as popular as the traditional market leader, beach holidays, with 35% of holidaymakers going on both these types of trip in 2015.
Scope of the report
This report examines the holiday habits and attitudes of British adults. Holidays can take place in the UK or abroad, but must constitute at least one overnight stay. The business travel market is not reviewed in this report. An adult, for the purposes of Mintel’s research, is anyone aged 16 or over.
