Table of Contents
Executive Summary
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- The issues
- Working out at home is more appealing than a fitness facility
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- Figure 1: Location adults engaged in regular exercise in the last year, 2010-15
- The majority of consumers are not interested in joining a fitness facility
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- Figure 2: Current commitment to fitness facilities, July 2015
- Rural dwellers are not engaged in exercise or paying for fitness
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- Figure 3: Approach to fitness, by area, July 2015
- The opportunities
- Tailor classes to specific abilities; target older adults
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- Figure 4: Importance of tailored classes, by age, July 2015
- Fitness facilities should reach beyond the traditional walls of the gym
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- Figure 5: Current use or interest in streaming online fitness videos, July 2015
- Hispanic adults are engaged in exercise; more can be converted to gym members
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- Figure 6: Approach to fitness, by race and Hispanic origin, July 2015
- What it means
The Market – What You Need to Know
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- Health and fitness club market continues to grow
- The number of fitness clubs and memberships have increased
- Most are interested in working out at home; some choose not to exercise
- Opportunity exists with aging US population and Hispanic consumers
Market Size and Forecast
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- Health and fitness club market continues experiencing growth
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- Figure 7: Total US revenue and fan chart forecast of health and fitness clubs, at current prices, 2010-20
- Figure 8: Total US revenues and forecast of health and fitness clubs, at current prices, 2010-20
Market Breakdown
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- Number of clubs and memberships have increased
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- Figure 9: Number of US health and fitness clubs and memberships, 2010-14
- Fitness facility interest levels are stronger than commitment
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- Figure 10: Fitness facility types, by commitment level, July 2015
Market Perspective
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- Working out at home is most appealing
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- Figure 11: Perceptions toward working out at home, July 2015
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- Figure 12: Location adults engaged in regular exercise in the last year, 2010-15
- Almost one quarter of adults are not exercising
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- Figure 13: Unable or choose not to exercise, by age, July 2015
Market Factors
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- Exercise participation rates remains steady, exercising at gym increases
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- Figure 14: Adults engaged in regular exercise program and location, 2013-15
- Aging US population offers opportunity for market growth
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- Figure 15: US population aged 18 or older, by age, 2010-20
- Figure 16: Location adults engaged in regular exercise in the last year, by age, April 2014-June 2015
- The growing Hispanic population is most likely to exercise
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- Figure 17: US population of adults 18+, by race and Hispanic origin, 2010-20
- Figure 18: Approach to fitness, by race and Hispanic origin, July 2015
Key Players – What You Need to Know
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- Network memberships, brand growth, and classes that motivate
- Fitness facilities tailored to specific demographics and needs
- Both technology and unplugging finding their way into fitness
- The fastest growing private fitness company and the next big workout
What’s In?
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- One membership gains access to a variety of fitness facilities
- Fitness facilities go public or franchise for expansion
- Interval classes in group settings motivate; welcome everyone
What’s Next?
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- Older adults are exercising, tailor classes to their abilities
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- Figure 19: Approach to fitness, by age, July 2015
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- Figure 20: Time barrier to achieving ideal health, any rank, by age, May 2015
- Adaptive equipment gives exercisers with disabilities opportunities
- Gyms offer a recess, allowing adults to be a kid again
- A social community and exercise tips powered by beacon technology
- Make your fitness studio a reality, on a reality TV competition
- TITLE Boxing is the fasting growing privately owned fitness company
- Guided meditation classes encourage unplugging to de-stress
The Consumer – What You Need to Know
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- Free workouts preferred; though young adults, higher income willing to pay
- Yearly commitment most common; yet most not interested in a facility
- Adults focus on operation hours, number of machines, and discounts
- Cleanliness and crowds are top barriers; social aspects appreciated
- Consumers want customized memberships
- Free fitness options, deal seekers, and tech contribute to competition
Approach to Fitness
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- Adults are seeking out free alternatives when it comes to working out
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- Figure 21: Approach to fitness, July 2015
- Adults 25-44 most likely to pay for fitness center access
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- Figure 22: Approach to fitness, by age, July 2015
- Paying to exercise declines with income
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- Figure 23: Approach to fitness, by household income, July 2015
- Where you live impacts where you exercise
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- Figure 24: Approach to fitness, by area, July 2015
- Hispanic adults most likely to exercise
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- Figure 25: Approach to fitness, by race and Hispanic origin, July 2015
Commitment to Fitness Facility
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- Overview of commitment to fitness facilities
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- Figure 26: Current commitment to fitness facilities, July 2015
- Profile: Currently has a yearly membership
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- Figure 27: Currently has a yearly commitment to any fitness facility, by select demographics, July 2015
- Profile: Currently pays month-to-month has short-term commitment
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- Figure 28: Currently has a month-to-month/short-term commitment to any fitness facility, by select demographics, July 2015
- Profile: Currently have no commitment but interested in joining
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- Figure 29: Currently has no commitment to fitness facility; interested in joining, by select demographics, July 2015
- Profile: Currently no commitment, no interest in joining
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- Figure 30: Currently has no commitment or interest to join fitness facility, by select demographics, July 2015
Important Features of Fitness Facilities
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- Long hours, plenty of machines, and discounts are essential
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- Figure 31: Importance of fitness facility features, July 2015
- Men and women differ on what’s important in a fitness facility
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- Figure 32: Importance of weight machines and sport courts, by gender, July 2015
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- Figure 33: Importance of tailored classes and good variety, by gender, July 2015
- Urban dwellers place higher importance on facility features
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- Figure 34: Importance of fitness facility features, by area, July 2015
- Hispanic adults want more from their fitness facility
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- Figure 35: Importance of fitness facility features, by Hispanic origin, July 2015
Perceptions of Fitness Facilities
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- Cleanliness and crowds are gym’s top barriers for improvement
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- Figure 36: Perceptions toward fitness facilities, July 2015
- Younger adults appreciate the social aspect more than older adults
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- Figure 37: Fitness facilities offer acceptance and social opportunities, by age, July 2015
- Obese adults express less comfort and familiarity with the gym
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- Figure 38: Fitness facilities perceptions, by BMI, July 2015
- Adults who pay for a fitness facility membership recognize the value
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- Figure 39: Value perceptions of fitness facilities, by approach to fitness, July 2015
- Black adults agree gyms offer camaraderie; benefits outweigh the costs
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- Figure 40: Fitness facilities perceptions, by race and Hispanic origin, July 2015
Top Fitness Facility Amenities
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- Consumers want to customize their membership
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- Figure 41: Preference of fitness facility amenities, any rank, July 2015
- Age and gender influences the types of amenities adults want
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- Figure 42: Preference of offering rewards and organized sports, any rank, by age and gender, July 2015
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- Figure 43: Preference of offering fitness assessment and small-group personal training, any rank, by age and gender, July 2015
- Amenities preferences vary little by race and Hispanic origin
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- Figure 44: Preference of fitness facility amenities, any rank, by race and Hispanic origin, July 2015
Alternatives to Fitness Facilities
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- Free workouts compete with gyms; sponsor events to draw in members
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- Figure 45: Current use or interest in using free exercise facilities, July 2015
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- Figure 46: interest in using free exercise facilities, by gender and age, July 2015
- Fitness facilities can still earn revenue through non-members
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- Figure 47: Current use or interest in using fitness discount companies, July 2015
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- Figure 48: Current use or interest in using fitness discount companies, by generation, July 2015
- Technology empowers fitness whenever, wherever
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- Figure 49: Current use or interest in using technology for fitness, July 2015
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- Figure 50: Current use or interest in using technology for fitness, by age and income, July 2015
Appendix – Data Sources and Abbreviations
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- Data sources
- Sales data
- Fan chart forecast
- Consumer survey data
- Consumer qualitative research
- Abbreviations and terms
- Abbreviations
- Terms
Appendix – Market
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- Figure 51: Total US revenues and forecast of health and fitness clubs, at inflation-adjusted prices, 2010-20
- Figure 52: Adults who have engaged in regular exercise program in the past year, 2013-15
- Figure 53: Location adults engaged in regular exercise in the past year, 2013-15
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- Figure 54: Location adults engaged in regular exercise in the last year, by age, April 2014-June 2015
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Appendix – Key Players
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- Figure 55: Participated in boxing, karate, martial arts, kickboxing in the past year, April 2014-June 2015
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