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Health and Fitness Clubs - US - November 2015

OVERVIEW
What you need to know
Definition
EXECUTIVE SUMMARY
The issues
Working out at home is more appealing than a fitness facility
Figure 1: Location adults engaged in regular exercise in the last year, 2010-15
The majority of consumers are not interested in joining a fitness facility
Figure 2: Current commitment to fitness facilities, July 2015
Rural dwellers are not engaged in exercise or paying for fitness
Figure 3: Approach to fitness, by area, July 2015
The opportunities
Tailor classes to specific abilities; target older adults
Figure 4: Importance of tailored classes, by age, July 2015
Fitness facilities should reach beyond the traditional walls of the gym
Figure 5: Current use or interest in streaming online fitness videos, July 2015
Hispanic adults are engaged in exercise; more can be converted to gym members
Figure 6: Approach to fitness, by race and Hispanic origin, July 2015
What it means
THE MARKET – WHAT YOU NEED TO KNOW
Health and fitness club market continues to grow
The number of fitness clubs and memberships have increased
Most are interested in working out at home; some choose not to exercise
Opportunity exists with aging US population and Hispanic consumers
MARKET SIZE AND FORECAST
Health and fitness club market continues experiencing growth
Figure 7: Total US revenue and fan chart forecast of health and fitness clubs, at current prices, 2010-20
Figure 8: Total US revenues and forecast of health and fitness clubs, at current prices, 2010-20
MARKET BREAKDOWN
Number of clubs and memberships have increased
Figure 9: Number of US health and fitness clubs and memberships, 2010-14
Fitness facility interest levels are stronger than commitment
Figure 10: Fitness facility types, by commitment level, July 2015
MARKET PERSPECTIVE
Working out at home is most appealing
Figure 11: Perceptions toward working out at home, July 2015
Figure 12: Location adults engaged in regular exercise in the last year, 2010-15
Almost one quarter of adults are not exercising
Figure 13: Unable or choose not to exercise, by age, July 2015
MARKET FACTORS
Exercise participation rates remains steady, exercising at gym increases
Figure 14: Adults engaged in regular exercise program and location, 2013-15
Aging US population offers opportunity for market growth
Figure 15: US population aged 18 or older, by age, 2010-20
Figure 16: Location adults engaged in regular exercise in the last year, by age, April 2014-June 2015
The growing Hispanic population is most likely to exercise
Figure 17: US population of adults 18+, by race and Hispanic origin, 2010-20
Figure 18: Approach to fitness, by race and Hispanic origin, July 2015
KEY PLAYERS – WHAT YOU NEED TO KNOW
Network memberships, brand growth, and classes that motivate
Fitness facilities tailored to specific demographics and needs
Both technology and unplugging finding their way into fitness
The fastest growing private fitness company and the next big workout
WHAT’S IN?
One membership gains access to a variety of fitness facilities
Fitness facilities go public or franchise for expansion
Interval classes in group settings motivate; welcome everyone
WHAT’S NEXT?
Older adults are exercising, tailor classes to their abilities
Figure 19: Approach to fitness, by age, July 2015
Figure 20: Time barrier to achieving ideal health, any rank, by age, May 2015
Adaptive equipment gives exercisers with disabilities opportunities
Gyms offer a recess, allowing adults to be a kid again
A social community and exercise tips powered by beacon technology
Make your fitness studio a reality, on a reality TV competition
TITLE Boxing is the fasting growing privately owned fitness company
Guided meditation classes encourage unplugging to de-stress
THE CONSUMER – WHAT YOU NEED TO KNOW
Free workouts preferred; though young adults, higher income willing to pay
Yearly commitment most common; yet most not interested in a facility
Adults focus on operation hours, number of machines, and discounts
Cleanliness and crowds are top barriers; social aspects appreciated
Consumers want customized memberships
Free fitness options, deal seekers, and tech contribute to competition
APPROACH TO FITNESS
Adults are seeking out free alternatives when it comes to working out
Figure 21: Approach to fitness, July 2015
Adults 25-44 most likely to pay for fitness center access
Figure 22: Approach to fitness, by age, July 2015
Paying to exercise declines with income
Figure 23: Approach to fitness, by household income, July 2015
Where you live impacts where you exercise
Figure 24: Approach to fitness, by area, July 2015
Hispanic adults most likely to exercise
Figure 25: Approach to fitness, by race and Hispanic origin, July 2015
COMMITMENT TO FITNESS FACILITY
Overview of commitment to fitness facilities
Figure 26: Current commitment to fitness facilities, July 2015
Profile: Currently has a yearly membership
Figure 27: Currently has a yearly commitment to any fitness facility, by select demographics, July 2015
Profile: Currently pays month-to-month has short-term commitment
Figure 28: Currently has a month-to-month/short-term commitment to any fitness facility, by select demographics, July 2015
Profile: Currently have no commitment but interested in joining
Figure 29: Currently has no commitment to fitness facility; interested in joining, by select demographics, July 2015
Profile: Currently no commitment, no interest in joining
Figure 30: Currently has no commitment or interest to join fitness facility, by select demographics, July 2015
IMPORTANT FEATURES OF FITNESS FACILITIES
Long hours, plenty of machines, and discounts are essential
Figure 31: Importance of fitness facility features, July 2015
Men and women differ on what’s important in a fitness facility
Figure 32: Importance of weight machines and sport courts, by gender, July 2015
Figure 33: Importance of tailored classes and good variety, by gender, July 2015
Urban dwellers place higher importance on facility features
Figure 34: Importance of fitness facility features, by area, July 2015
Hispanic adults want more from their fitness facility
Figure 35: Importance of fitness facility features, by Hispanic origin, July 2015
PERCEPTIONS OF FITNESS FACILITIES
Cleanliness and crowds are gym’s top barriers for improvement
Figure 36: Perceptions toward fitness facilities, July 2015
Younger adults appreciate the social aspect more than older adults
Figure 37: Fitness facilities offer acceptance and social opportunities, by age, July 2015
Obese adults express less comfort and familiarity with the gym
Figure 38: Fitness facilities perceptions, by BMI, July 2015
Adults who pay for a fitness facility membership recognize the value
Figure 39: Value perceptions of fitness facilities, by approach to fitness, July 2015
Black adults agree gyms offer camaraderie; benefits outweigh the costs
Figure 40: Fitness facilities perceptions, by race and Hispanic origin, July 2015
TOP FITNESS FACILITY AMENITIES
Consumers want to customize their membership
Figure 41: Preference of fitness facility amenities, any rank, July 2015
Age and gender influences the types of amenities adults want
Figure 42: Preference of offering rewards and organized sports, any rank, by age and gender, July 2015
Figure 43: Preference of offering fitness assessment and small-group personal training, any rank, by age and gender, July 2015
Amenities preferences vary little by race and Hispanic origin
Figure 44: Preference of fitness facility amenities, any rank, by race and Hispanic origin, July 2015
ALTERNATIVES TO FITNESS FACILITIES
Free workouts compete with gyms; sponsor events to draw in members
Figure 45: Current use or interest in using free exercise facilities, July 2015
Figure 46: interest in using free exercise facilities, by gender and age, July 2015
Fitness facilities can still earn revenue through non-members
Figure 47: Current use or interest in using fitness discount companies, July 2015
Figure 48: Current use or interest in using fitness discount companies, by generation, July 2015
Technology empowers fitness whenever, wherever
Figure 49: Current use or interest in using technology for fitness, July 2015
Figure 50: Current use or interest in using technology for fitness, by age and income, July 2015
APPENDIX – DATA SOURCES AND ABBREVIATIONS
Data sources
Sales data
Fan chart forecast
Consumer survey data
Consumer qualitative research
Abbreviations and terms
Abbreviations
Terms
APPENDIX – MARKET
Figure 51: Total US revenues and forecast of health and fitness clubs, at inflation-adjusted prices, 2010-20
Figure 52: Adults who have engaged in regular exercise program in the past year, 2013-15
Figure 53: Location adults engaged in regular exercise in the past year, 2013-15
Figure 54: Location adults engaged in regular exercise in the last year, by age, April 2014-June 2015
APPENDIX – KEY PLAYERS
Figure 55: Participated in boxing, karate, martial arts, kickboxing in the past year, April 2014-June 2015

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