What you need to know
Value sales of suncare products fell 3.5% in 2014, and are expected to decline by a further 3.1% in 2015 to £238 million as a result of low levels of sunshine in the UK, the prevalence of special offers, and the growing popularity of discount chains.
Brands can further insulate themselves against the effects of unpredictable weather by creating campaigns that raise awareness of the dangers of day-to-day sun exposure throughout the year. Further alignment with skincare trends could be beneficial for the suncare market, helping to drive more frequent usage of products even in periods of reduced sunshine.
Products covered in this report
This report covers the following suncare products:
Sun protection products in any format, including milks, lotions, creams, gels, oils, sprays, mousse, roll-ons, sticks and wipes, and lipscreen, which protect the skin against UVA/UVB rays.
Aftersun products.
Self-tanning products.
Excluded
Preparations designed for use with sunbeds.
Toiletries such as shampoos or hairstyling products that contain sunscreens.
Skincare products with added sun protection factors (SPF) which are not designed specifically for use in the sun/while sunbathing.
Make-up products for the sun, such as creams, gels and powder bronzers that are primarily intended for cosmetic use.
