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Mobile Apps - US - October 2015
Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Overview
Executive Summary

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Mobile Apps - US - October 2015
Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – What You Need to Know
Market Factors

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Mobile Apps - US - October 2015
Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – What You Need to Know
Consumers’ Primary Mobile Device Operating Systems
Types of Smartphone and Tablet Apps Used
Number of Apps and Premium Features Downloaded
Mobile App Discovery Habits
Consumer Frustrations with Mobile Apps
Role of Mobile Apps in Consumers’ Lives
Consumers Opinions Regarding Mobile Apps

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Mobile Apps - US - October 2015
Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Key Players – What You Need to Know
What’s Working?
What’s Struggling?
What’s Next?

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Mobile Apps - US - October 2015
Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix: Data Sources and Abbreviations
Appendix – Consumer
Search

What you need to know

Mobile applications are becoming an increasingly critical part of consumers’ lives, but the market faces challenges in the form of consumer engagement and monetization. There is more pressure than ever to build intuitive apps that offer seamless experiences across devices and to become smarter about mobile targeting and promotions.

Definition

Mobile apps include any programs that can be downloaded to a mobile device or that come preprogrammed on phones or tablets, but not mobile websites accessed via a browser. For example, using the YouTube app that was downloaded from an app store would be considered using a mobile app, but accessing YouTube from the mobile Safari or Chrome browsers is not considered using the YouTube app.

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