“When households think about choosing a bathroom retailer for a refit, full-service retailers that offer fitting and planning services top their priorities, so services have become an essential factor in the marketing mix. More than 60% of British homes share one bathroom and people want to manage the clutter that comes with this, including more storage space, cupboards to keep toiletries and cleaning products out of sight and useful caddies ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
The Market – What You Need to Know
Market Size and Forecast
Market Segmentation
Channels to Market
Market Drivers
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – What You Need to Know
Number of Bathrooms in the UK’s Homes
Purchasers of Bathrooms and Cloakrooms
What They Spent on Bathroom Refits
Who Refitted the Bathroom?
Bathroom Accessory Purchasers
Where They Bought Bathrooms
Factors Influencing Choice of Retailers/Suppliers
Importance of Bathroom Features
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Companies and Brands – What You Need to Know
Suppliers
Retailers
Competitive Strategies
Launch Activity and Innovation
Advertising and Marketing Activity
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources, Abbreviations and Supporting Information
Appendix – Market Size and Forecast
27th April 2017
"Bathstore has launched a new fascia in the UK called haus store. The first two stores opened on Good Friday offering a range of bespoke, made-to-order kitchen and bedroom furniture and accessories as well as bathrooms." 
15th September 2016
"Consumers appear to be uncertain about spending on their homes. In August 2016 16% of households had spent on their homes in the last three months, 3 percentage points lower than in the same month in 2015. Intention to spend on the home was also lower in August 2016 at ...
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How much influence does the builder/fitter have in choosing where to buy?
