“Although there is still a plentiful choice of conventional bathroom suites (a bath, mixer taps, toilet and washbasin), modern style and design has moved the bathroom into a new era. The latest bathrooms are a complex mixture of stylish fittings, digital-age devices, water-saving gadgetry and electronically controlled features. And the modern consumer wants so much more from their bathroom than just a place to get washed. Experience, relaxation, wellness and ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Future Opportunities
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Issues in the Market
Internal Market Environment
Broader Market Environment
Competitive Context
Strengths and Weaknesses in the Market
Market Size and Segmentation
Channels of Distribution
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – Ownership and Purchasing
The Consumer – Bathroom Preferences
Factors Important for the Next Bathroom
The Consumer – How They Will Shop for the Next Bathroom?
Consumer Typologies
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Companies and Products
Advertising and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Internal Market Environment
Appendix – The Consumer– Purchasing Patterns
Appendix – Ownership and Purchasing
Appendix – Bathroom Preferences
Appendix – Factors Important for the Next Bathroom
Appendix – How Will they Shop for the Next Bathroom?
Appendix – Consumer Typologies
9th July 2012
The Bathroom Manufacturing Association is taking a high profile position to encourage better water efficiency in bathrooms. This includes a new labelling scheme that helps customers understand how much water will be used.
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Has the replacement cycle for bathrooms slowed?
