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Winter Holiday Shopping - US - August 2015
Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Overview
Executive Summary

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Winter Holiday Shopping - US - August 2015
Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – What You Need to Know
Market Size
Market Factors

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Winter Holiday Shopping - US - August 2015
Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – What You Need to Know
Purchased and/or Desired Items
When Consumers Plan to Start Shopping
Shopping Behavior and Preferences
Holiday Shopping Influencers

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Winter Holiday Shopping - US - August 2015
Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Key Strategies – What You Need to Know
What’s Working?
What’s Struggling?
What’s Next?

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Winter Holiday Shopping - US - August 2015
Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
Appendix – Market
Appendix – Consumer
Search

What you need to know

Retailers have their work cut out for them during the 2015 winter holiday season given that 2014 was touted as one of the strongest in recent years. However, positive economic factors like higher consumer confidence, lower gas prices, and an improving job market signal that comping over 2014 is attainable. Retail sales in November and December are estimated to reach $700 billion in 2015, 4.3% above 2014. A majority of consumers state intentions to start shopping prior to Thanksgiving, and to conduct most of their shopping online.

Definition

For purposes of this report, “holiday shopping” refers to expected consumer expenditures on holiday-specific items such as gifts, decorations, seasonal candy and other food, greeting cards, and other expenditures. This report focuses on winter holidays (Christmas, Hanukkah, and Kwanzaa) as they represent the bulk of total holiday expenditures.

This report builds on the analysis presented in Mintel’s Winter Holiday Shopping – US, August 2014, Holiday Shopping – US, July 2013, 2012, 2011, June 2010, and Holiday Shopping: The Market – US, July 2007.

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