What you need to know
In-store bakeries will continue their recent pattern of sustained, if not spectacular, sales growth, particularly as innovation in baked items deliver healthier indulgences and more convenient breakfast baked goods. With a fairly sizable portion of consumers not even thinking of their in-store bakery as an option for breads and other baked goods, retailers should concentrate on improving product quality and introducing consumers to the available products. Furthermore, mass merchandisers and natural food stores are likely to increase their attention on their in-store bakeries and present greater competition to supermarkets, particularly in the area of natural/organic and allergen-free baked goods.
Definition
ISBs (in-store bakeries) are defined as bakeries within supermarkets, mass merchandisers, or club stores that offer an assortment of bakery products, such as breads, cakes, pies, bagels, cookies, doughnuts, and muffins. Unlike the bread aisles found in these stores, ISBs generally have a dedicated counter space with staff to assist customers, and often bake products on-site. In addition to the ISBs themselves, where appropriate, leading suppliers to ISBs are also discussed.
With the exception of sections with Mintel’s custom consumer survey data, the following are excluded from this report:
retail “stand-alone” bakeries
retail bakery specialty stores
bakeries in other types of locations, such as restaurants or convenience stores
in-store cafés.
This report builds on the analysis presented in Mintel’s In-Store Bakeries – US March 2013, In-Store Bakeries – US, August 2012 and the August 2010, August 2009, August 2008, and July 2007 reports of the same name.
