Table of Contents
Executive Summary
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- RSV slips as sales are cannibalised
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- Figure 1: Best- and worst-case forecast for UK retail value sales of facial skincare products, 2009-19
- Launch trends focus on evolving claims, but more is needed
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- Figure 2: New product launches in the women’s facial skincare market, by launch type, January 2012-March 2015
- A third of women have uneven skin tone
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- Figure 3: How women describe their skin condition, March 2015
- Strong interest in ‘inside-out’ beauty
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- Figure 4: Most important factors in determining the appearance of skin, March 2015
- 42% of women have not heard of parabens
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- Figure 5: Awareness and knowledge of facial skincare ingredients, March 2015
Issues and Insights
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- The future of devices
- The facts
- The implications
- Harnessing the link between nutrition and skin
- The facts
- The implications
- Keeping sales in skincare
- The facts
- The implications
- Expanding the anti-ageing market
- The facts
- The implications
The Market – What You Need to Know
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- RSV slips as sales are cannibalised
- Flexi-working presents skincare opportunity
- The healthy lifestyle effect
- Discount retailers transform the market
Market Size and Forecast
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- Sales start to slip into decline
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- Figure 6: UK retail value sales of women’s facial skincare products, 2009-19
- However growth is expected to return
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- Figure 7: Best- and worst-case forecast for UK retail value sales of facial skincare products, 2009-19
Segment Performance
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- Mass market slips into decline
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- Figure 8: UK retail value sales of women’s facial skincare products, by segment, 2013-14
- Moisturisers tumble while lip care triumphs
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- Figure 9: UK retail value sales of women’s mass market facial skincare products, by category, 2013-14
Market Drivers
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- Ageing population threatens segment sales
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- Figure 10: Trends in the age structure of the female population, 2009-19
- Renewed focus on UV impact on skin
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- Figure 11: Rates of malignant melanoma diagnoses per 100,000 population, UK, by age at diagnosis, 2009-11
- Flexi-working presents skincare opportunity
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- Figure 12: Employment and unemployment of women, 2009-19
- Growing cosmetic surgery market
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- Figure 13: Experience of cosmetic surgery and interest in future procedures, September 2014
- The healthy lifestyle effect
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- Figure 14: Eat Pretty by Jolene Hart, 2014
- Cosmetics and skincare boundaries continue to blur
Channels to Market
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- Discounters and online retailers change the shape of the market
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- Figure 15: UK retail value sales of facial skincare products, by outlet type, 2013-14
- Prestige sales benefit online and department stores
Key Players – What You Need to Know
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- Strong heritage and new appeal benefits facial skincare brands
- Older women see skincare as a luxury
- Serum the new star of advertising
- NPD indexing below high of 2012
- Paraben- and sulphate-free amongst top growing claims
- Natural oils trend lifts botanical/herbal claim
- A mixed brand performance in the mass market
- Advertising investment reflects on sales performance
Brand Research
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- Key brand metrics
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- Figure 16: Key metrics for selected brands, March 2015
- Brand map
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- Figure 17: Attitudes towards and usage of selected brands, March 2015
- Brand attitudes: Vichy and Estée Lauder noted for quality
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- Figure 18: Attitudes, by brand, March 2015
- Vichy struggles to match up to Estée Lauder, despite similar associations
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- Figure 19: User profile of Vichy, March 2015
- Estée Lauder is most likely to be perceived in glamour terms
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- Figure 20: Brand personality – micro image, March 2015
- Estée Lauder is seen as glamorous, but risks being seen as old-fashioned
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- Figure 21: User profile of Estée Lauder, March 2015
- Brand personality: NIVEA’s value image promotes accessible associations
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- Figure 22: Brand personality – Macro image, March 2015
- NIVEA has all-round strong brand image
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- Figure 23: User profile of NIVEA, March 2015
- Soap & Glory benefits from youthful, quirky brand associations
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- Figure 24: User profile of Soap & Glory, March 2015
- REN lacks strong awareness and usage but noted for expertise and cutting-edge developments
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- Figure 25: Demographic breakdown of consumers aware of REN, March 2015
- Eau Thermale Avène’s product claims influence 16-44s in particular
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- Figure 26: Demographic breakdown of consumers aware of Eau Thermale Avène, March 2015
- Caudalie could leverage an innovative brand image
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- Figure 27: Demographic breakdown of consumers aware of Caudalie, March 2015
Brand Communication and Promotion
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- Increased advertising investment in the market
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- Figure 28: Main monitored advertising spend on women’s facial skincare products, by advertiser, 2012-14
- Serum the new star of advertising
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- Figure 29: Main monitored advertising spend on women’s facial skincare products, by product type, 2013-14
- Shifting focus on medias
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- Figure 30: Main monitored advertising spend on women’s facial skincare products, by media type, 2012-14
Launch Activity and Innovation
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- NPD indexing below high of 2012
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- Figure 31: New product launches in the women’s facial skincare market, by launch type, January 2012-March 2015
- Figure 32: Examples of new women’s facial skincare product launches, 2015
- Face and neck products dominate launches
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- Figure 33: Examples of women’s facial skincare water product launches, 2014
- Figure 34: New product launches in the women’s facial skincare market, by sub category, January 2012-March 2015
- Paraben- and sulphate-free amongst top growing claims
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- Figure 35: Examples of paraben-free women’s facial skincare launches, 2014
- Figure 36: Fastest growing product positioning claims in the women’s facial skincare market, 2013-14
- Natural oils trend lifts botanical/herbal claim
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- Figure 37: Examples of women’s facial skincare products featuring botanical oils, 2014
- Appealing to an ageing population
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- Figure 38: Examples of women’s facial skincare products featuring anti-ageing claims, 2014-15
- L’Oréal continues to lead NPD
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- Figure 39: New product development in women’s facial skincare, by top five ultimate companies and other, 2014
- Figure 40: Product launches from L’Oréal brands, 2014
Market Share
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- A mixed brand performance in the mass market
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- Figure 41: Brand shares in UK sales of women’s mass market facial skincare, March 2014 – March 2015
- Advertising investment reflects on sales performance
- Vaseline targets impulse purchases with limited editions
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- Figure 42: Examples of Vaseline limited edition tins launched in 2014
The Consumer – What You Need to Know
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- A third of women have uneven skin tone
- Wrinkles are the most common skin concern
- Facial soaps maintain their resurgence in popularity
- Anti-ageing usage remains static
- Strong interest in ‘inside-out’ beauty
- Cleansing devices for the older woman
- Consumers concerned over stressing skin
- Expanding occasions of use
- 42% of women have not heard of parabens
- Anti-ageing ingredient knowledge can be improved
Skin Condition and Concerns
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- A third of women have uneven skin tone
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- Figure 43: How women describe their skin condition, March 2015
- Wrinkles are the most common skin concern
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- Figure 44: Skin concerns of women, March 2015
- Primer growth increases awareness of pores
Product Usage
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- Facial soaps maintain their resurgence in popularity
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- Figure 45: Examples of new women’s facial soap products, 2014
- Anti-ageing usage remains static
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- Figure 46: Women’s facial skincare product usage, 2013-15
- Oils and devices need to increase user base
- Product repertoires shrink as women age
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- Figure 47: Repertoire of women’s facial skincare, March 2015
Factors Influencing Appearance of Skin
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- Strong interest in ‘inside-out’ beauty
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- Figure 48: Most important factors in determining the appearance of skin, March 2015
- Facial treatments need to highlight importance
- Cleansing devices for the older woman
Skincare Routines
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- Consumers concerned over stressing skin
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- Figure 49: Attitudes towards facial skincare products, March 2015
- Expanding occasions of use
- The routine and brand loyalty
Skincare Ingredients
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- 42% of women have not heard of parabens
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- Figure 50: Awareness and knowledge of facial skincare ingredients, March 2015
- Anti-ageing ingredient knowledge can be improved
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- Figure 51: Awareness and knowledge of facial skincare ingredients, March 2015
Appendix – Data Sources, Abbreviations and Supporting Information
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- Data sources
- Abbreviations
- Fan chart forecast
Appendix – Key Players
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- Figure 52: New product launches in the women’s facial skincare market, by sub category and launch type, 2014
- Figure 53: Top ten product positioning claims in the women’s facial skincare market, ranked by 2014, January 2012-March 2015
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