The $5.8 billion small kitchen appliance market has seen fairly strong growth from 2009 to 2014, driven by increases in at-home cooking, healthful living trends, and breakout products such as single-serve coffeemakers. Although replacement motivates many sales, interest in new features, new foods, entertaining, and connecting with family offer suppliers and retailers multiple in-roads to build future growth. This report explores strategies to maximize sales online and in-store, to attract key consumer groups and to take advantage of innovations in the marketplace.

This report builds on the analysis presented in Mintel’s Small Kitchen Appliances – US, December 2013, as well as the December 2011, January 2010, and October 2008 reports of the same title.

For the purposes of this report, Mintel has used the following definitions:

The small kitchen appliance market covers US retail sales of electrical appliances for cooking, food preparation, and beverage making.

• Small cooking appliances – products designed for tabletop cooking, heating, or reheating food; includes toasters/toaster ovens, deep fryers, slow cookers, roaster ovens, tabletop convection ovens, indoor grills, rice cookers, electric pressure cookers, waffle makers, popcorn makers, treat makers, and ice cream/yogurt makers. Microwave ovens are excluded.

• Food preparation appliances – this segment encompasses appliances used to prepare food prior to cooking or in lieu of cooking; includes food processors, stand mixers, blenders, choppers, and electric knife sharpeners.

• Beverage-making appliances – products used to make coffee or fresh juices; includes drip coffeemakers, single-serve and espresso coffeemakers, electric kettles, juice extractors, and citrus juicers. Excludes nonelectric coffeemakers, such as stovetop espresso/cappuccino makers.

This report includes sales to consumers for household use and excludes products used in commercial/foodservice settings.

Value figures throughout this report are at retail selling prices (rsp) excluding sales tax unless otherwise stated.

• Market Size and Forecast, Segment Performance, and Retail Channels: based on HomeWorld Business, “2014 Housewares Census.”

• Leading Companies: based on available sales data in annual and quarterly reports.

Note: The market size in this report differs from the previous versions. Espresso machines are no longer shown separately in the source data and estimates have been adjusted to remove historical and extrapolated data for the separate espresso category to avoid double counting these sales.

For the purposes of this report, Mintel commissioned exclusive consumer research through Lightspeed GMI to explore consumer purchasing of/attitudes and behaviors toward small kitchen appliances. Mintel was responsible for the survey design, data analysis and reporting. Fieldwork was conducted in September 2014 among a sample of 2000 adults aged 18+ with access to the internet.

Mintel selects survey respondents by gender, age, household income, and region so that they are proportionally representative of the US adult population using the internet. Mintel also slightly over-samples, relative to the population, respondents that are Hispanic or Black to ensure an adequate representation of these groups in our survey results and to allow for more precise parameter estimates from our reported findings. Please note that Mintel surveys are conducted online and in English only. Hispanics who are not online and/or do not speak English are not included in the survey results.

While race and Hispanic origin are separate demographic characteristics, Mintel often compares them to each other. Please note that the responses for race (White, Black, Asian, Native American, or other race) will overlap those that also are Hispanic, because Hispanics can be of any race.

The following is a list of abbreviations used in this report.

Generations, if discussed within this report, are defined as:

* also known as Generation Y or Echo Boomers

In order to provide an inflation-adjusted price value for markets, Mintel uses the CPI to deflate current prices. The CPI is defined as follows: