- Contents
- *Scope and Themes
- What you need to know
- Definition
- Data sources
- Sales data
- Consumer survey data
- Abbreviations and terms
- Abbreviations
- Terms
What you need to know
Total US sales of medicated skincare products in 2014 are $1.5 billion, a 20% increase from sales observed in 2009. Future growth will mainly be driven by consumers’ continued reliance on medicated skincare products for treating skin irritations and foot ailments at home. The integration of new functional and cosmetic benefits into anti-itch, foot medication, and cold sore products could encourage consumers to use products more frequently as well as help brands better compete against private label offerings. Entering new product categories could also provide opportunities for brands to generate more incremental sales.
This report builds on the analysis presented in Mintel’s Medicated Skincare – US, December 2012, as well as previous reports with this same title in May 2009, April 2007, April 2005, and September 2003.
Definition
This market covers OTC (over-the-counter) products that consumers use to treat skin irritations and foot ailments. Following is a list of the specific product types and conditions that are addressed in this report and the conditions that these products treat.
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Anti-itch creams/treatments – itching of the skin caused by dry skin, cracked skin, eczema, psoriasis, poisonous plants, jock itch, ringworm, skin rashes, bug bites, and other causes; insect first aid products are included in this segment.
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Cold sore treatments
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Skin growth removers – common warts (hand), plantar (foot), and flat warts (clusters). Does not include genital warts.
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Foot medications – athletes foot, nail fungus, etc.
Not included are prescription medications or OTC products that are taken orally to treat these conditions (for example, non-prescription antihistamine tablets taken orally to treat skin rashes or irritations). Products with medicated ingredients or additions (eg, foundation with acne-fighting ingredients, bandages with antibiotic ointment added to the pad) are also excluded from this report. Lice treatments are also excluded.
Value figures throughout this report are at rsp (retail selling prices) excluding sales tax unless otherwise stated.
Sales data
Market Size and Forecast and Segment Performance – Total retail sales based on Information Resources, Inc. InfoScan Reviews; U.S. Census Bureau, Economic Census; forecast developed by Mintel
Retail Channels – Based on Information Resources, Inc. InfoScan Reviews; US Census Bureau, Economic Census; except supermarket and drugstore sales, which are based on Information Resources, Inc. InfoScan Reviews
Leading Companies and Brand Share sections – Based on MULO sales data from Information Resources, Inc. InfoScan Reviews. MULO is defined as Multi Outlet, representative of the following channels: Total US Grocery, Mass, Total US Drug, Total Walmart, Dollar, Military, and Club. Note that the values shown in this section differ from the Market Size and Forecast and Segment Performance sections of this report. Leading Companies and Brand Share sales data encompasses only sales through MULO channels, while Market Size and Forecast and Segment Performance sales cover the entire retail market.
Consumer survey data
For the purposes of this report, Mintel commissioned exclusive consumer research through GMI to explore consumer use of and attitudes toward medicated skincare products and foot treatments. Mintel was responsible for the survey design, data analysis, and reporting. Fieldwork was conducted in September 2014 among a sample of 2,000 adults aged 18+ with access to the internet.
Mintel selects survey respondents by gender, age, household income, and region so that they are proportionally representative of the US adult population using the internet. Mintel also slightly oversamples, relative to the population, respondents that are Hispanic or Black to ensure an adequate representation of these groups in our survey results and to allow for more precise parameter estimates from our reported findings. Please note that Mintel surveys are conducted online and in English only. Hispanics who are not online and/or do not speak English are not included in the survey results.
Mintel has also analyzed data from Experian Marketing Services, using the Simmons NCS (National Consumer Study), and the Simmons NHCS (National Hispanic Consumer Study). The NHCS was carried out during April 2013-June 2014, and the results are based on the sample of 24,073 adults aged 18+, with results weighted to represent the US adult population.
While race and Hispanic origin are separate demographic characteristics, Mintel often compares them to each other. Please note that the responses for race (White, Black, Asian, Native American, or other race) will overlap those that also are Hispanic, because Hispanics can be of any race.
Abbreviations
The following is a list of abbreviations used in this report:
| APMA | American Podiatric Medical Association |
| CPI | Consumer Price Index |
| FDA | US Food and Drug Administration |
| OTC | Over-the-counter |
| Rsp | Retail selling price |
Terms
Generations are also discussed within this report, and they are defined as:
| World War II/Swing Generations | Members of the WWII Generation were born in 1932 or before and are aged 82 or older in 2014. Members of the Swing Generation were born between 1933 and 1945 and are aged 69-81 in 2014. |
| Baby Boomers | The generation born between 1946 and 1964. In 2014, Baby Boomers are between the ages of 50 and 68. |
| Generation X | The generation born between 1965 and 1976. In 2014, Gen Xers are between the ages of 38 and 49. |
| Millennials* | Born between 1977 and 1994, Millennials are aged 20-37 in 2014. |
| iGeneration | Born between 1995 and 2007, members of iGen are aged 7-19 in 2014. |
| Emerging Generation | The newest generation began in 2008 as the annual number of births declined sharply with the recession. In 2014 members of this as-yet-unnamed generation are younger than 7. |
* also known as Generation Y
In order to provide an inflation-adjusted price value for markets, Mintel uses the CPI to deflate current prices. The CPI is defined as follows:
| CPI | The Consumer Price Index is a measure of the average change over time in the prices paid by urban consumers for a market basket of consumer goods and services.
The CPI and its components are typically used to adjust other economic series for price changes and to translate these series into inflation-free dollars. Examples of series adjusted by the CPI include retail sales, hourly and weekly earnings, and components of the national income and product accounts. In addition, and in Mintel reports, the CPI is used as a deflator of the value of the consumer’s dollar to find its purchasing power. The purchasing power of the consumer’s dollar measures the change in the value to the consumer of goods and services that a dollar will buy at different dates. The CPI is generally the best measure for adjusting payments to consumers when the intent is to allow consumers to purchase, at today’s prices, a market basket of goods and services equivalent to one that they could purchase in an earlier period. It is also the best measure to use to translate retail sales into real or inflation-free dollars. Based on Bureau of Labor Statistics definition. |
