Lei is Mintel's China Drinks Analyst. Prior to joining Mintel, she worked mainly in fashion retailing and marketing with brands including Chanel, Fendi,and Christian Dior. She has first-hand experience in consumer behaviour and psychology both in the UK and China. Lei holds an MA degree in Strategic Marketing Communications with distinction. In addition to speaking some Italian, French, Japanese and Arabic, Lei is fluent in Chinese (Mandarin) and English.