"While dishwashing product sales have outpaced those of most other household care product categories in recent years, category growth slowed in 2014, indicating that price competition has grown more intense. Accelerating sales growth beyond this modest pace may require more compelling new product launches in both segments. Dishwashing liquid brands’ efforts to expand usage beyond dishes could also help to accelerate sales gains."
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market – What You Need to Know
Market Size and Forecast
Market Breakdown
Market Factors
Market Perspective
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
Dishwashing Product Usage
Dishwashing Liquid Attribute Importance
Attitudes and Behaviors toward Washing Dishes by Hand
Dishwasher Detergent Attribute Importance
Attitudes and Behaviors toward Using the Dishwasher
Interest in New Dishwashing Products and Features
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Key Players – What You Need to Know
Manufacturer Sales of Dishwashing Products
What’s Working?
What’s Struggling?
What’s Next?
Key Players
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
Market
Consumer
27th October 2015
New laundry and dishwashing detergents from Seventh Generation put as much emphasis on saving money as on saving the planet. It’s a message that could help the brand expand its base.
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Solid growth rate shows signs of softening
