"Practically every US home has dishwashing products. However, being such a universal product category means it can be difficult to drive growth. While dishwashing liquid has been able to increase sales in recent years through innovations such as scented formulas, dishwasher detergent has found it harder to differentiate and faces tougher price competition. In this Report, we discuss the macro trends impacting this sector and identify opportunities to increase consumer ...
Download:
Search within report
Searching...
Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market – What You Need to Know
Market Size and Forecast
Market Breakdown
Market Factors
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
Dishwashing Products Purchased
Purchase Influencers
Brand Perceptions
Attitudes and Behaviors toward Washing Dishes
Attitudes and Behaviors toward Using a Dishwasher
Interest in Product Innovation
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Key Players – What You Need to Know
Manufacturer Sales of Dishwashing Products
What’s Working?
What’s Struggling?
What’s Next?
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
Appendix – Market
Appendix – Key Players
Appendix – Consumer
18th April 2017
“All-purpose cleaners are a growing segment in the mature surface cleaner category. The launch of Clorox Scentiva aligns with consumer interest in scent and convenient cleaning.” 
27th January 2017
“In a mature category like dishwashing products, brands that diversify their product line and improve packaging can foster disruption.”
|
Slow growth seen in a highly established sector
