“The generally positive outlook of the economic climate, and the benefits that are gradually being witnessed at the individual level, means that the people of Britain are finally regaining their confidence. For the first time since the economic downturn, Mintel’s data shows that more people feel better off compared to a year ago than feel worse off, and planned spend reflects people’s growing confidence.

However, the scars left by the crisis run deep and caution still prevails. Even those who consider themselves financially healthy are still more likely to add to their savings than to indulge in material purchases. As such, gains in confidence and resultant changes in behaviour will be gradual and phased rather than dramatic shifts.”

– Jessica Morley, Financial Services Analyst

This report looks at the following areas:

The pace of change is slow, but steady

Financial health is subjective