In this report, Mintel reveals the current state of consumers’ household finances, their expectations for 2011, and how their situation has changed over the last year or so. Their spending priorities are assessed, and the potential impact on the broader economy is considered. Mintel’s consumer research results are compared against macroeconomic data, in an attempt to discover how broader economic trends are affecting people’s personal finances.
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Future Opportunities
Market in Brief
Key Issues
Macroeconomic Conditions
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Issues in the Market
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Consumers, Spending and Saving
Consumer Sentiment
Household Financial Situation
Impact of the Slowdown
Financial Confidence
The Slowdown Segmentation
Macroeconomic Expectations
Personal Financial Expectations
Post-recession Finances
Impact of Government Cutbacks
Financial Priorities
Discretionary Spending
Factors Affecting Household Finances
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Household Financial Situation
Appendix – Impact of the Slowdown
Appendix – Financial Confidence
Appendix – The Slowdown Segmentation
Appendix – Macroeconomic and Household Financial Expectations
Appendix – Post-Recession Finances
Appendix – Impact of Government Cutbacks
Appendix – Financial Priorities
Appendix – Factors Affecting Household Finances
4th March 2011
“Though youth unemployment may be at record levels, 16-24-year-olds are unlikely to cease their pursuit of new gadgets. Whether it’s through buying pre-owned, utilising trade-in offers or relying on parents, youth technology acquisition will likely remain strong, despite the economic gloom” 
27th January 2011
“People are already wary of what’s to come. Surprise announcements of falling GDP and banner headlines resurrecting concerns of a double-dip recession won’t help confidence in what’s already set to be a tough year.”
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Saving still tops people's priorities. Some 42% want to add to their emergency fund over the course of 2011, and the same proportion plan to save up for a big ticket purchase. The aftermath of the recession is still being felt, and people are looking for security.
