Table of Contents
Executive Summary
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- The market
- Sales set to grow 5.5% in 2014
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- Figure 1: UK footwear sales, best- and worst-case forecast, 2009-19
- Online sales
- Market factors
- Men are as avid shoe shoppers as women
- Growth in footwear spending exceeds total consumer spending
- Companies, brands and innovation
- Market shares
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- Figure 2: Top 10 retailers of footwear: Market shares, 2013
- Leading specialists
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- Figure 3: Leading footwear specialists: compound annual growth rates in net revenues, 2009-12*
- Innovation
- Brands
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- Figure 4: Attitudes towards and usage of brands in the footwear retailing sector, April 2014
- The consumer
- Where they buy
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- Figure 5: Retailers where men and women have bought footwear in-store or online, May 2014
- Keen shoe shoppers peak among women aged 16-24
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- Figure 6: Numbers of pairs of shoes bought in the last 12 months, May 2014
- Some 62% of women prefer to try footwear on
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- Figure 7: Attitudes towards shopping for footwear in-store and online, May 2014
- Footwear specialists need to improve online offering
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- Figure 8: What would encourage more online purchasing of footwear, May 2014
- Specialists fall down for fashion
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- Figure 9: Correspondence Analysis, May, 2014
- What we think
Issues and Insights
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- How has the footwear market performed in the last 12 months?
- The facts
- The implications
- Which retailers are emerging as the winners of 2014?
- The facts
- The implications
- What are the main opportunities for growth?
- The facts
- The implications
Trend Applications
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- Trend: Return to the Experts
- Trend: Make it Mine
- Mintel Futures: Human
Market Environment
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- Key points
- Men are as avid shoe shoppers as women
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- Figure 10: Spending habits for clothing, footwear and accessories, by gender, March 2014
- Growth in footwear spending exceeds total consumer spending
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- Figure 11: Consumer spending on clothing and footwear, (incl VAT), 2009-13
- Figure 12: CPI annual % change for footwear, clothing and all items, May 2013-May 2014
- Consumer context
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- Figure 13: Consumer confidence levels, June 2013 – May 2014
- Figure 14: Annual % change in average weekly earnings versus annual % change in consumer prices, January 2010-February 2014
- Improving consumer confidence as recovery strengthens
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- Figure 15: Trends in how respondents would describe their financial situation, February 2009-March 2014
- Figure 16: Trends in consumer sentiment for the coming year, February 2009-March 2014
- Trends in the age structure of the UK population
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- Figure 17: Trends in the age structure of the UK population, 2009-19
- Rates of obesity remain high
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- Figure 18: Percentage of the UK population that is overweight and obese, by gender, 2005-12
Strengths and Weaknesses
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- Strengths
- Weaknesses
Who is Innovating?
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- Key points
- In-store 3D customisation kiosk
- Shoe recognition technology
- Daniel Footwear app enhances seamless, multichannel experience
- iPad app foot measuring service
- State of the art shoe fitting technology
- NFC-tagged shoes
- Walk-in online shoe shop
- M&S footwear inspiration station
- Schuh brings the in-store customer experience online
Market Size and Forecast
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- Key points
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- Figure 19: UK footwear sales, best- and worst-case forecast, 2009-19
- Sales set to grow 5.5% in 2014
- Clothing retailers continue to grow share
- Footwear specialists see spending fall
- Footwear sales at current and constant prices
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- Figure 20: UK footwear sales at current and constant prices, 2009-19
- The future
- Forecast methodology
Specialist Sector Sales
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- Key points
- Specialists see falling sales
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- Figure 21: Footwear specialists sales (incl vat), 2009-14
- Specialists see share of market fall to below 50%
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- Figure 22: UK footwear specialists sales relative to all spending on footwear, 2009-13
- Monthly figures show bad start to 2014
Space Allocation Summary
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- Key points
- Summary data
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- Figure 23: Footwear retailers space allocation, July 2014
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- Figure 24: New Look, Westfield Stratford, July 2014
- Detailed space allocation estimates
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- Figure 25: Footwear retailers space allocation estimates, July 2014
- Figure 26: Footwear retailers space allocation estimates (continued), July 2014
Channels of Distribution
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- Key points
- Specialist to take 45% share in 2014
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- Figure 27: Distribution of spending on footwear, by type of retailer, 2014 (est)
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- Figure 28: Estimated distribution of spending on footwear, by type of retailer, 2013 and 2014
- Specialists losing share
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- Figure 29: Estimated share of footwear spending taken by footwear specialists, 2009-14
Market Shares
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- Key points
- Non-specialists strong
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- Figure 30: Top ten retailers of footwear: market shares, 2013
- Figure 31: Top 20 retailers of footwear: market shares, 2011-13
Leading Specialist Retailers
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- Key points
- Fashion-focused retailers outperform
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- Figure 32: Leading footwear specialists: Compound annual growth rates in net revenues, 2009-12*
- The top specialists: Sales
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- Figure 33: Leading footwear specialists: net revenues, 2009-13
- Stores: Office grows, Shoe Zone Group contracts
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- Figure 34: Leading footwear specialists: outlet numbers, 2009-13
- Sales per outlet: Office and Schuh see underlying growth
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- Figure 35: Leading footwear specialists: annual sales per outlet, 2009-13
- Operating profits and margins
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- Figure 36: Leading footwear specialists: Operating profits, 2009-13
- Figure 37: Leading footwear specialists: operating margins, 2009-13
Leading Non-Specialist Retailers
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- Key points
- The top ten
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- Figure 38: Leading non-specialist retailers: estimated footwear sales (excl VAT), 2012 and 2013
- The consumer: shopping at non-specialists
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- Figure 39: The consumer: Where they have bought footwear in the last 12 months, in-store or online, May 2014
- Leading non-specialists: retail offering
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- Figure 40: Leading non-specialist retailers: Positioning, offer and brands stocked, June 2014
Online
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- Key points
- Online sales top £1 billion
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- Figure 41: Online sales of footwear (incl VAT), 2012-15
- Distribution: pureplays versus multichannel
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- Figure 42: Estimated distribution of online sales (incl VAT), 2013 and 2014
- Online market leaders
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- Figure 43: Leading online retailers: estimated net online revenues and online market shares, (excl VAT), 2013
- The consumer: Amazon leads by shopper numbers
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- Figure 44: The consumer: Where they have bought footwear online in the last 12 months, May 2014
- Visitor numbers: Zalando enters the top tier
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- Figure 45: Leading apparel retail websites, ranked by total unique visitor numbers, May 2014
Brand Communication and Promotion
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- Key points
- Adspend down
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- Figure 46: Total main media adspend in the UK footwear market, 2009-13
- Top 25 account for 92.5% of total category adspend
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- Figure 47: Main media adspend by the leading 25 UK footwear advertisers, 2009-13
- Spending relative to turnover
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- Figure 48: Selected UK footwear retailers’ advertising spending as % of turnover, 2009-13
- 56% of adspend channelled through direct mail
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- Figure 49: Main media adspend, by media type, 2009-13
Brand Research
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- Brand map
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- Figure 50: Attitudes towards and usage of brands in the footwear retailing sector, April 2014
- Correspondence analysis
- Brand attitudes
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- Figure 51: Attitudes, by footwear retailing brand, April 2014
- Brand personality
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- Figure 52: Footwear retailing brand personality – macro image, April 2014
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- Figure 53: Footwear retailing brand personality – micro image, April 2014
- Brand experience
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- Figure 54: Footwear retailing brand usage, April 2014
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- Figure 55: Satisfaction with various footwear retailing brands, April 2014
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- Figure 56: Consideration of footwear retailing brands, April 2014
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- Figure 57: Consumer perceptions of current footwear retailing brand performance, April 2014
- Brand recommendation
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- Figure 58: Likely recommendation of various footwear retailing brands, April 2014
The Consumer – Where They Buy
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- Key points
- What we asked
- Some 25% buy footwear from sports shops
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- Figure 59: Retailers where men and women have bought footwear in-store or online, May 2014
- Clothing retailers draw more male shoe shoppers
- Clarks sees fall in female shoppers
- Fashion retailers grow their influence on footwear market
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- Figure 60: Retailers where men and women have bought footwear in-store or online, May 2013 and May 2014
- Where consumers buy – offline/online split
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- Figure 61: Retailers where men and women have bought footwear, by in-store and online, May 2014
- Schuh attracts an older crowd than Office
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- Figure 62: Consumers who bought footwear from Schuh, Office and other specialist shoe retailers in-store and online, by age, May 2014
- Under-35s main shoe shoppers
The Consumer – Types of Shoes Purchased and Amount Spent
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- Key points
- Keen shoe shoppers peak among women aged 16-24
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- Figure 63: Numbers of pairs of shoes bought in the last 12 months, May 2014
- Flat shoes become even more popular
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- Figure 64: Percentage of women who have bought shoes from each shoe category, May 2014
- Men aged under-45 spend most on shoes
- Females aged 25-34-years-old spend more than under-25s
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- Figure 65: Average amount spent on women’s shoes in the last 12 months, May 2014
- Rise in male 25-34s buying formal shoes
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- Figure 66: Percentage of men who have bought shoes from each shoe category, May 2014
- Young men spend most on trainers
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- Figure 67: Average amount spent on men’s shoes in the last 12 months, May 2014
The Consumer – Attitudes towards Shopping for Footwear In-Store and Online
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- Key points
- Some 62% of women prefer to try footwear on
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- Figure 68: Attitudes towards shopping for footwear in-store and online, May 2014
- Women enjoy shoe shopping more than men
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- Figure 69: Attitudes towards shopping for footwear in-store and online, by age group, May 2014
- Increased interest in comfort
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- Figure 70: Agreement with statement ‘comfort is more important that fashion when buying footwear, by age group, May 2014
- Young people willing to splash out on branded shoes
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- Figure 71: Agreement with statements ‘I am willing to pay more for well-known branded footwear’ and ‘ I tend to buy retailers’ own-brand footwear’, by age group, May 2014
- 25-34s will spend on stand out shoes
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- Figure 72: Attitudes towards shopping for footwear in-store and online, by age group, May 2014
- Some 25% of under-25s buy clothes and shoes together
The Consumer – Attitudes towards Buying Footwear Online
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- Key points
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- Figure 73: What would encourage more online purchasing of footwear, May 2014
- Footwear specialists need to improve online offering
- A quarter of women want to click-and-collect shoes
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- Figure 74: What would encourage more online purchasing of footwear, by gender, May 2014
- Young want better product displays
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- Figure 75: What would encourage more online purchasing of footwear, by age group, May 2014
- Women look for guidance on sizing
- Style advice
- Making returns easier
- Men interested in app for buying shoes
- The shoe shopping journey
The Consumer – Correspondence Analysis
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- Key points
- Methodology
- What we asked
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- Figure 76: Correspondence Analysis, May, 2014
- Specialists fall down for fashion
- Clothing retailers
- Department stores
- Online only retailers
Barratts.co.uk (formerly Barratts Trading Ltd)
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- Figure 77: Barratts Trading Ltd*: Group financial performance, 2008-09 and 2012-13
- Figure 78: Barratts Trading Ltd: Outlet data, 2008-09 and 2012-13
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Macintosh Retail Group (Brantano and A. Jones)
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- What we think
- Company background
- Company performance
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- Figure 79: Brantano (UK): Financial performance, 2009-13
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- Figure 80: Brantano (UK) Outlet data, 2009-13
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- Figure 81: A. Jones & Sons PLC: Financial Performance, 2009-13
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- Figure 82: A. Jones & Sons PLC: Outlet data, 2009-13
- Retail offering
C&J Clark (UK)
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- What we think
- Company background
- Company performance
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- Figure 83: C&J Clark Group: Group financial performance, 2009-10 and 2013-14
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- Figure 84: C&J Clark Group: Outlet numbers, 2009-10 and 2013-14
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- Figure 85: C&J Clark (UK): Outlet data, 2009-10 and 2013-14
- Retail offering
- Product mix
Dune Group
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- Figure 86: Dune Group: Group financial performance, 2009-10 and 2013-14
- Figure 87: Dune Group: Outlet Data, 2009-10 and 2013-14
- Figure 88: Dune Group: outlet numbers, 2008-09 and 2012-13
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Foot Locker Ltd
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- Figure 89: Foot Locker Ltd: Group financial performance, 2008-13
- Figure 90: Foot Locker Ltd: Outlet data, 2008-13
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Kurt Geiger
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- What we think
- Company background
- Company performance
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- Figure 91: Kurt Geiger Ltd: Group financial performance, 2009-13
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- Figure 92: Kurt Geiger Ltd: Outlet data, 2009-14
- Retail offering
Office Holdings
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- What we think
- Company background
- Company performance
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- Figure 93: Office Holdings Ltd: Group financial performance, 2008-09 and 2013-14
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- Figure 94: Office Holdings Ltd: Outlet data, 2008-09 and 2013-14
- Retail offering
Russell & Bromley
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- What we think
- Company background
- Company performance
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- Figure 95: Russell & Bromley Ltd: Group financial performance, 2008-13
- Figure 96: Russell & Bromley Ltd: Outlet data, 2008-13
- Retail offering
Schuh (UK)
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- What we think
- Company background
- Company performance
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- Figure 97: Schuh Ltd: Group financial performance, 2008-09 and 2013-14
- Figure 98: Schuh Ltd: Outlet data, 2008-09 and 2013-14
- Retail offering
Shoe Zone Group
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- What we think
- Company background
- Company performance
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- Figure 99: Shoe Zone Group Ltd: Group financial performance, 2008-09 and 2012-13
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- Figure 100: Shoe Zone Group Ltd: Outlet data, 2007-08 and 2012-13
- Retail offering
Appendix – Market Size and Forecast
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- Figure 101: Best and worst case forecast for footwear sales, 2014-19
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Appendix – Brand Research
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- Figure 102: Brand usage, April 2014
- Figure 103: Brand commitment, April 2014
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- Figure 104: Brand momentum, April 2014
- Figure 105: Brand diversity, April 2014
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- Figure 106: Brand satisfaction, April 2014
- Figure 107: Brand recommendation, April 2014
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- Figure 108: Brand attitude, April 2014
- Figure 109: Brand image – macro image, April 2014
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- Figure 110: Brand image – micro image, April 2014
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Appendix – The Consumer – Where They Buy
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- Figure 111: Most popular retailers where men and women have bought footwear in-store or online – All users, by demographics, May 2014
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- Figure 112: Next most popular retailers where men and women have bought footwear in-store or online – All users, by demographics, May 2014
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- Figure 113: Other retailers where men and women have bought footwear in-store or online – All users, by demographics, May 2014
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- Figure 114: Least popular retailers where men and women have bought footwear in-store or online – All users, by demographics, May 2014
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- Figure 115: Repertoire of retailers where men and women have bought footwear in-store or online, by demographics, May 2014
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Appendix – The Consumer – Types of Shoes Purchased and Amount Spent
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- Figure 116: Numbers of pairs of women's shoes bought in the last 12 months – All categories, by demographics, May 2014
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- Figure 117: Most popular % of women who have bought shoes from each category, by demographics, May 2014
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- Figure 118: Next most popular % of women who have bought shoes from each category, by demographics, May 2014
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- Figure 119: Numbers of pairs of men's shoes bought in the last 12 months – All categories, by demographics, May 2014
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- Figure 120: % of men who have bought shoes from each category, by demographics, May 2014
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- Figure 121: Average amount spent on women's shoes in the last 12 months total and per category – All women's shoes, by demographics, May 2014
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- Figure 122: Average amount spent on men's shoes in the last 12 months total and per category – All men's shoes, by demographics, May 2014
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Appendix – The Consumer – Attitudes towards Shopping for Footwear In-Store and Online
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- Figure 123: Most popular attitudes towards shopping for footwear in-store and online, by demographics, May 2014
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- Figure 124: Next most popular attitudes towards shopping for footwear in-store and online, by demographics, May 2014
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- Figure 125: Other attitudes towards shopping for footwear in-store and online, by demographics, May 2014
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- Figure 126: Attitudes towards shopping for footwear in-store and online, by most popular retailers where men and women have bought footwear in-store or online – All users, May 2014
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- Figure 127: Attitudes towards shopping for footwear in-store and online, by next most popular retailers where men and women have bought footwear in-store or online – All users, May 2014
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- Figure 128: Attitudes towards shopping for footwear in-store and online, by other retailers where men and women have bought footwear in-store or online – All users, May 2014
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Appendix – The Consumer – Attitudes towards Buying Footwear Online
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- Figure 129: Most popular what would encourage more online purchasing of footwear, by demographics, May 2014
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- Figure 130: Next most popular what would encourage more online purchasing of footwear, by demographics, May 2014
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- Figure 131: Other what would encourage more online purchasing of footwear, by demographics, May 2014
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- Figure 132: Retailers where men and women have bought footwear in-store or online, by most popular what would encourage more online purchasing of footwear, May 2014
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- Figure 133: Retailers where men and women have bought footwear in-store or online, by next most popular what would encourage more online purchasing of footwear, May 2014
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Appendix – The Consumer – Correspondence Analysis
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- Figure 134: Most popular associations with different types of retailers – Specialist footwear retailers, by demographics, May 2014
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- Figure 135: Next most popular associations with different types of retailers – Specialist footwear retailers, by demographics, May 2014
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- Figure 136: Most popular associations with different types of retailers – Clothing retailers, by demographics, May 2014
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- Figure 137: Next most popular associations with different types of retailers – Clothing retailers, by demographics, May 2014
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- Figure 138: Most popular associations with different types of retailers – Department stores, by demographics, May 2014
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- Figure 139: Next most popular associations with different types of retailers – Department stores, by demographics, May 2014
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- Figure 140: Most popular associations with different types of retailers – Online only retailers, by demographics, May 2014
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- Figure 141: Next most popular associations with different types of retailers – Online only retailers, by demographics, May 2014
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