Table of Contents
Executive Summary
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- The market
- Group trips account for one in seven holidays
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- Figure 1: Group holidays (domestic and overseas), estimated total volume by segment, 2013
- Mixed fortunes
- Market factors
- Demographic factors favourable
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- Figure 2: UK age group projections, 2014-34
- Companies, brands and innovation
- Escorted tour operators
- Group adventure
- Special interest
- Youth
- Premium and themed tours
- Family adventure takes off
- Two skill holidays
- The consumer
- Four in ten adults are potentials
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- Figure 3: Past experience of holidays/escorted tours, January 2014
- Special interest has biggest appeal to new customers
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- Figure 4: Been on group holidays in the past five years, by holiday type, January 2014
- Too regimented
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- Figure 5: Reasons why people don't want to take a group holiday, January 2014
- Expertise is biggest attraction
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- Figure 6: Attitude towards and experience of group holidays by those who have been, January 2014
- Size matters
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- Figure 7: Things that would encourage people to take group holidays in future, January 2014
- What we think
Issues and Insights
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- In what ways do escorted tour operators need to adapt to take advantage of the demographic opportunity presented by the Baby Boomer generation?
- The facts
- The implications
- Why is the ABC1 pre-family market of such importance to group operators and how can they be attracted?
- The facts
- The implications
- What opportunities could emerge in the group holiday market from the changes to Air Passenger Duty, scheduled to come into effect from April 2015?
- The facts
- The implications
Trend Application
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- Trend: Return to the Experts
- Trend: Buydeology
- Trend: Entrepreneurial Spirit
Market Drivers
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- Key points
- Gradual overseas recovery expected
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- Figure 8: Estimated overseas market volume, value and average expenditure, 2008-2013
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- Figure 9: Estimated domestic market volume, value and average expenditure, 2008-2013
- APD boost to long-haul
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- Figure 10: Outbound holiday visits, by region visited, 2008-13
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- Figure 11: Top 20 overseas holiday destinations, 2008-13
- Pound strengthens against non-eurozone currencies
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- Figure 12: Annual average exchange rates for Sterling, 2009-13, and spot rate for March 2014
- Current growth fastest among 25-34s and over-55s
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- Figure 13: Trends in the age structure of the UK population, 2008-18
- Long-term ageing spells opportunity for escorted tours
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- Figure 14: UK age group projections, based on 2012 population data, 2014-34
- Singles population growth trends
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- Figure 15: Adult population of England & Wales, by marital status, 2001 and 2011
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- Figure 16: Marital status by age, February 2013
- Single living
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- Figure 17: People living alone in the UK, by age group, 2001-13
- Single parent families
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- Figure 18: Trends in numbers of single parent families with dependent children in the UK, 2001-13
- Singles growth rates expected to be double that of non-singles growth rates
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- Figure 19: Projected adult population by legal marital status, England & Wales, 2008-33
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- Figure 20: Projected male adult population by legal marital status, England & Wales, 2008-33
- Figure 21: Projected female adult population legal marital status, England & Wales, 2008-33
- Over-65s to see biggest singles growth
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- Figure 22: Projected ‘true singles’* population by age group, England & Wales, 2008-33
Who’s Innovating?
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- Key points
- New themed tours offering expertise
- Around the world by train
- Social travel app
- Singles and the city
- Family adventure
- Schools adventure
- Gastro-adventure
- Two skill holidays
Market Size and Segmentation
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- Key points
- Total market size
- Escorted tours and adventure are most popular
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- Figure 23: Domestic group holidays, total volume and volume by segment 2013
- Figure 24: Overseas group holidays, total volume and volume by segment 2013
- Market growth and future prospects
Companies and Products
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- Overview
- Escorted tour operators
- Adventure travel
- Special interest
- Youth holidays
- Group adventure travel
- Explore Worldwide
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- Figure 25: Key financials for Explore Worldwide Limited and subsidiary undertakings 2012-13
- G Adventures
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- Figure 26: Key financials for G Adventures Limited, 2012-13
- PEAK Adventure Travel
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- Figure 27: Key financials for Intrepid Travel UK Limited, 2011-12
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- Figure 28: Key indicators for TUI Travel Plc Specialist & Activity division 2012-13
- Escorted tours
- Collette
- Great Rail Journeys
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- Figure 29: Key financials for Great Rail Journeys Limited, 2011-12
- Page & Moy Travel Group
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- Figure 30: Key financials for Page & Moy Travel Group Surface Holidays Limited, 2011-12
- Figure 31: Key financials for Page & Moy Travel Group Air Holidays Limited, 2011-12
- The Travel Corporation
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- Figure 32: Key financials for Contiki Travel (UK) Limited, 2011-12
- Special interest
- GoLearnTo.com
- Youth holidays
- Club 18-30
The Consumer – Experience of Group Holidays and Escorted Tours
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- Key points
- Four in ten adults are potential group holidaymakers
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- Figure 33: Past experience of domestic group holidays/escorted tours, January 2014
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- Figure 34: Past experience of overseas group holidays/escorted tours, January 2014
- Four in ten ‘potentials’ are aged 16-34
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- Figure 35: Age profile of those interested in taking a domestic group holiday/escorted tour, January 2014
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- Figure 36: Age profile of those interested in taking an overseas group holiday/escorted tour, January 2014
The Consumer – Types of Group Holiday: Past Experience and Future Interest
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- Key points
- Special interest holidays have highest new potential
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- Figure 37: Previous experience of and future interest in group holidays, January 2014
- Age profiles show strong bias to pre-family adults
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- Figure 38: Current age profile of group holidaymakers over the past five years, by holiday type
- Adventure, special interest and singles attract most affluent groups
The Consumer – Barriers to Group Holiday-taking
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- Key points
- ‘Regimentation’ puts people off
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- Figure 39: Reasons why people don't want to take a group holiday, January 2014
- Men prefer to go it alone
- Basic instincts
The Consumer – Attitudes and Experiences of Group Holidaymakers
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- Key points
- Expertise is key selling-point
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- Figure 40: Attitude towards and experience of group holidays by those who have been, January 2014
- Social pleasures
- Stress-free holidays
- Security appeals to female travellers
- Under-35s most activity-oriented
- Long-term connections
- Separate breaks for couples
- Brand loyal over-55s
The Consumer – Ways of Encouraging Group Holiday-taking
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- Key points
- Group-inclusive
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- Figure 41: Things that would encourage people to take group holidays in future, January 2014
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- Figure 42: Incentives to take group holidays for those who have been on domestic or overseas trips and would go again, January 2014
- Getting the balance right is key
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- Figure 43: Incentives to take group holidays for those who have never been on domestic or overseas trips but would consider going in future, January 2014
- Small is beautiful
- Escorted tour customers seek highest standards of accommodation
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- Figure 44: Things that would encourage people to take group holidays in future, by those who have ever been on each holiday type, January 2014
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- Figure 45: Things that would encourage people to take group holidays in future, by those who have ever been on each holiday type (cont), January 2014
- Women need more time to themselves within the group
- Over-65s prefer mixed age groups
- Older singles prioritise supplement-free holidays
- Only connect
- Groups offer something new for families
Appendix – The Consumer – Experience of Group Holidays and Escorted Tours
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- Figure 46: Past experience of domestic group holidays/escorted tours, by demographics, January 2014
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- Figure 47: Past experience of overseas group holidays/escorted tours, by demographics, January 2014
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Appendix – The Consumer – Types of Group Holiday: Past Experience and Future Interest
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- Figure 48: Previous experience of and future interest in group holidays – An escorted tour holiday, by demographics, January 2014
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- Figure 49: Previous experience of and future interest in group holidays – A group holiday in a city, by demographics, January 2014
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- Figure 50: Previous experience of and future interest in group holidays – A group holiday based around a beach resort, by demographics, January 2014
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- Figure 51: Previous experience of and future interest in group holidays – An adventure/activity group holiday, by demographics, January 2014
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- Figure 52: Previous experience of and future interest in group holidays – A group holiday as part of an organisation/club I belong to, by demographics, January 2014
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- Figure 53: Previous experience of and future interest in group holidays – A special interest group holiday, by demographics, January 2014
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- Figure 54: Previous experience of and future interest in group holidays – A voluntary/conservation work group holiday, by demographics, January 2014
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- Figure 55: Previous experience of and future interest in group holidays – A youth holiday, by demographics, January 2014
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- Figure 56: Previous experience of and future interest in group holidays – A religious/faith group trip, by demographics, January 2014
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- Figure 57: Previous experience of and future interest in group holidays – A group holiday specially for singles, by demographics, January 2014
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- Figure 58: Previous experience of and future interest in group holidays – Other type of group holiday, by demographics, January 2014
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Appendix – The Consumer – Barriers to Group Holiday-taking
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- Figure 59: Reasons why people don't want to take a group holiday, by past experience of domestic group holidays/escorted tours, January 2014
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- Figure 60: Reasons why people don't want to take a group holiday, by past experience of overseas group holidays/escorted tours, January 2014
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- Figure 61: Most popular reasons why people don't want to take a group holiday, by demographics, January 2014
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- Figure 62: Next most popular reasons why people don't want to take a group holiday, by demographics, January 2014
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Appendix – The Consumer – Attitudes and Experiences of Group Holidaymakers
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- Figure 63: Attitude towards and experience of group holidays by those who have been, by previous experience of and future interest in group holidays – An escorted tour holiday, January 2014
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- Figure 64: Attitude towards and experience of group holidays by those who have been, by previous experience of and future interest in group holidays – A group holiday in a city, January 2014
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- Figure 65: Attitude towards and experience of group holidays by those who have been, by previous experience of and future interest in group holidays – A group holiday based around a beach resort, January 2014
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- Figure 66: Attitude towards and experience of group holidays by those who have been, by previous experience of and future interest in group holidays – An adventure/activity group holiday, January 2014
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- Figure 67: Attitude towards and experience of group holidays by those who have been, by previous experience of and future interest in group holidays – A group holiday as part of an organisation/club I belong to, January 2014
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- Figure 68: Attitude towards and experience of group holidays by those who have been, by previous experience of and future interest in group holidays – A special interest group holiday, January 2014
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- Figure 69: Attitude towards and experience of group holidays by those who have been, by previous experience of and future interest in group holidays – A voluntary/conservation work group holiday, January 2014
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- Figure 70: Attitude towards and experience of group holidays by those who have been, by previous experience of and future interest in group holidays – A youth holiday, January 2014
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- Figure 71: Attitude towards and experience of group holidays by those who have been, by previous experience of and future interest in group holidays – A religious/faith group trip, January 2014
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- Figure 72: Attitude towards and experience of group holidays by those who have been, by previous experience of and future interest in group holidays – A group holiday specially for singles, January 2014
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- Figure 73: Attitude towards and experience of group holidays by those who have been, by previous experience of and future interest in group holidays – Other type of group holiday, January 2014
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- Figure 74: agreement with most popular statements about attitudes towards and experience of group holidays by those who have been, by demographics, January 2014
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- Figure 75: agreement with next most popular statements about attitudes towards and experience of group holidays by those who have been, by demographics, January 2014
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Appendix – The Consumer – Ways of Encouraging Group Holiday-taking
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- Figure 76: Things that would encourage people to take group holidays in future, by past experience of domestic group holidays/escorted tours, January 2014
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- Figure 77: Things that would encourage people to take group holidays in future, by past experience of overseas group holidays/escorted tours, January 2014
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- Figure 78: Things that would encourage people to take group holidays in future, by previous experience of and future interest in group holidays – An escorted tour holiday, January 2014
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- Figure 79: Things that would encourage people to take group holidays in future, by previous experience of and future interest in group holidays – A group holiday in a city, January 2014
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- Figure 80: Things that would encourage people to take group holidays in future, by previous experience of and future interest in group holidays – A group holiday based around a beach resort, January 2014
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- Figure 81: Things that would encourage people to take group holidays in future, by previous experience of and future interest in group holidays – An adventure/activity group holiday, January 2014
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- Figure 82: Things that would encourage people to take group holidays in future, by previous experience of and future interest in group holidays – A group holiday as part of an organisation/club I belong to, January 2014
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- Figure 83: Things that would encourage people to take group holidays in future, by previous experience of and future interest in group holidays – A special interest group holiday, January 2014
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- Figure 84: Things that would encourage people to take group holidays in future, by previous experience of and future interest in group holidays – A voluntary/conservation work group holiday, January 2014
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- Figure 85: Things that would encourage people to take group holidays in future, by previous experience of and future interest in group holidays – A youth holiday, January 2014
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- Figure 86: Things that would encourage people to take group holidays in future, by previous experience of and future interest in group holidays – A religious/faith group trip, January 2014
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- Figure 87: Things that would encourage people to take group holidays in future, by previous experience of and future interest in group holidays – A group holiday specially for singles, January 2014
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- Figure 88: Things that would encourage people to take group holidays in future, by previous experience of and future interest in group holidays – Other type of group holiday, January 2014
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- Figure 89: Most popular things that would encourage people to take group holidays in future, by demographics, January 2014
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- Figure 90: Next most popular things that would encourage people to take group holidays in future, by demographics, January 2014
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- Figure 91: Other things that would encourage people to take group holidays in future, by demographics, January 2014
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