“Escorted tour operators need to dispel negative perceptions of a lack of freedom and privacy associated with their products, especially among over-55s. But, given the right balance, many older independent travellers can be persuaded to trade an element of freedom in return for greater depth, expertise and richer experiences plus convenience; a combination they would find it hard to organise on their own.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
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Market Drivers
Market Size and Segmentation
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – Experience of Group Holidays and Escorted Tours
The Consumer – Types of Group Holiday: Past Experience and Future Interest
The Consumer – Barriers to Group Holiday-taking
The Consumer – Attitudes and Experiences of Group Holidaymakers
The Consumer – Ways of Encouraging Group Holiday-taking
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Brand/Company
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Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – The Consumer – Experience of Group Holidays and Escorted Tours
Appendix – The Consumer – Types of Group Holiday: Past Experience and Future Interest
Appendix – The Consumer – Barriers to Group Holiday-taking
Appendix – The Consumer – Attitudes and Experiences of Group Holidaymakers
Appendix – The Consumer – Ways of Encouraging Group Holiday-taking
12th December 2014
“From the point of view of group holidays - particularly those with an adventure, learning or specialist solo traveller dimension - there is a growing market of single young professionals in London.”
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In what ways do escorted tour operators need to adapt to take advantage of the demographic opportunity presented by the Baby Boomer generation?
