Table of Contents
Executive Summary
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- The market
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- Figure 1: UK bicycles market, 2008-18
- Market drivers
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- Figure 2: Trends in number of regular cyclists*, 2005/06 and 2012/13
- Companies, brands and innovation
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- Figure 3: Leading bicycle suppliers to the UK market, ranked by UK sales*, 2013
- The consumer
- How often do people cycle?
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- Figure 4: Frequency of cycling, December 2013
- What do cyclists do?
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- Figure 5: Cycling involvement, December 2013
- Attitudes towards financing new bicycle purchase
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- Figure 6: Attitudes towards financing new bicycle purchase, December 2013
- Attitudes towards cycling
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- Figure 7: Attitudes towards cycling, December 2013
- What we think
Issues and Insights
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- What are the implications for the bicycles market of concerns about safety?
- The facts
- The implications
- What might encourage lapsed riders back to, or new riders into, cycling?
- The facts
- The implications
- How can the base of people who commute by bicycle be expanded?
- The facts
- The implications
Trend Application
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- Trend: Help Me Help Myself
- Trend: Moral Brands
- Mintel Futures: Access Anything, Anywhere
Market Drivers
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- Key points
- Consumer drivers
- More people are cycling regularly
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- Figure 8: Trends in popularity of top five participation sports, 2005/06 and 2012/13
- Weather influences participation rates
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- Figure 9: UK weather trends, 2008-13
- Figure 10: UK weather, by region, 2013
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- Figure 11: Regional variations in rainfall, 2013
- Weight loss continues to act as a driver for cycling participation
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- Figure 12: Incidence of being overweight or obese, by gender, 2007-12
- Safety concerns continue
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- Figure 13: Cycling casualty figures (adults and children), 2008-12
- Figure 14: Cycling fatalities in London, 2010-13
- Theft still a major problem
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- Figure 15: Trends in reported thefts of bicycles in England & Wales, 2007/08-2012/13
- Fuel price rises hit consumers’ pockets
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- Figure 16: UK average fuel prices, November 2008-November 2013
- Cycle to Work scheme enjoys record year
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- Figure 17: Trends in numbers of Cycle to Work scheme certificates issued and new users, 2011-13
- Hire cycles make cycling an option for all
- Sportive growth stimulates participation
- Organisational drivers
- British Cycling enjoys boom
- Cyclists’ Touring Club continues campaigning on behalf of cyclists
- Sustrans spreads its wings
- Bike Hub scheme – A case of the industry helping itself
- Funding for cycling
- Government recognises benefits of cycling
- BoJo commits to cycling
- Macroeconomic drivers
- Exchange rate fluctuations impact on price of bicycles
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- Figure 18: Trends in Sterling/Dollar exchange rates, 2008-13
- Income squeeze prompts people to make the switch
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- Figure 19: Trends in earnings versus prices, 2008-13
Who’s Innovating?
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- Key points
- New bikes
- Hoy targets smaller riders
- Wooden flatpack bicycle goes into production
- Specialized’s Turbo e-bike – Ahead of its time?
- Electrolyte attempts to make e-bikes look more normal
- Rise up and ride
- Caterham brings F1 technology to motorcycles and bicycles
- Fliz fuses bicycle and scooter
- Accessories
- Folding helmet is easier to transport
- Hidden helmet hits the headlines
- Smart handlebars show the way to go
- General innovations
- Biceberg secure parking comes to street level
- Ingenious solution to thwart thieves
Market Size and Forecast
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- Key points
- Trading up boosts market value
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- Figure 20: UK bicycles market, 2008-18
- Forecast
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- Figure 21: UK bicycles value market size forecast, 2008-18
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- Figure 22: UK bicycles volume market size forecast, 2008-18
Segment Performance
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- Key points
- Road bikes continue to outperform the market
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- Figure 23: Estimated breakdown of UK bicycles market, by segment, 2012 and 2013
- E-bike sales yet to take off
Market Share
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- Key points
- Halfords leads the way
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- Figure 24: Leading bicycle suppliers to the UK market, ranked by UK cycling sales, 2013
Companies and Products
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- Industry structure
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- Figure 25: Trends in overseas trade in bicycles, 2008-13
- Taiwan is leading source of imports
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- Figure 26: Leading sources of imported bicycles, 2013
- E-bike foreign trade dips
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- Figure 27: Trends in overseas trade in e-bikes, 2012 and 2013
- Company Profiles
- Halfords Group plc
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- Figure 28: Key financial data for Halfords Group Plc, 2008/09-2012/13
- Madison UK (H Young Holdings plc)
- Specialized (UK) Ltd
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- Figure 29: Key financial data for Specialized UK limited, 2008-12
- Raleigh Holdings Ltd
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- Figure 30: Key financial data for Raleigh Holdings Limited, 2008-12
- Trek Bicycle Corporation Ltd.
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- Figure 31: Key financial data for Trek Bicycles Limited, 2008-12
- IBD Bikes UK Ltd. (trading as Cycling Sports Group)
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- Figure 32: Key financial data for IBD Bikes UK Ltd, 2010-12
- Giant UK
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- Figure 33: Key financial data for Giant UK Limited, 2008-12
- Tandem Group plc
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- Figure 34: Key financial data for Tandem Group Cycles (formerly Falcon Cycles Ltd), 2008-12
Channels to Market
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- Key points
- Online drives specialist share growth
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- Figure 35: UK bicycle sales (units), by distribution channel, 2011-13
- Evans has leading high street presence
- Online specialists’ sales boom
- Supermarkets get in on the act
Brand Communication and Promotion
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- Key points
- Spend hits a new high
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- Figure 36: Trends in total advertising expenditure on bicycles, 2010-13
- Brand promotion is very seasonal
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- Figure 37: Indexed advertising expenditure on bicycles, by month, 2013
- Halfords dominates spending
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- Figure 38: Spend, by leading advertisers in the bicycles market, 2010-13
- Press is the favoured medium for most
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- Figure 39: Trends in total advertising expenditure on bicycles, by media type, 2010-13
- Press advertising is quite fragmented
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- Figure 40: Advertising expenditure and number of adverts, by press title, 2013
- Some suppliers embrace social media
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- Figure 41: Numbers of Facebook likes and Twitter followers for leading UK bicycle companies, February 2014
The Consumer – How Often Do People Cycle?
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- Key points
- Just over a third of adults cycle
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- Figure 42: Frequency of cycling, December 2013
- Large base of lapsed cyclists offers significant potential
The Consumer – What Do Cyclists Do?
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- Key points
- No longer ‘them and us’
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- Figure 43: Cycling involvement, December 2013
- Helmets cause hairstyle problems but help is on the way
- A fifth of Londoners have used hire cycles
The Consumer – Attitudes Towards Financing New Bicycle Purchases
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- Key points
- Bicycle buyers prefer to pay in full
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- Figure 44: Attitudes towards financing new bicycle purchases, December 2013
- Regular cyclists happy to flash the plastic
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- Figure 45: Attitudes towards financing new bicycle purchases, by frequency of cycling, December 2013
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- Figure 46: Attitudes towards financing new bicycle purchases, by frequency of cycling, December 2013 (continued)
The Consumer – Attitudes Towards Cycling
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- Key points
- Safety of cycling is of paramount importance
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- Figure 47: Attitudes towards cycling, December 2013
- Even regular cyclists agree road cycling is too dangerous
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- Figure 48: Attitudes towards cycling, by most popular frequency of cycling, December 2013
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- Figure 49: Attitudes towards cycling, by next most popular frequency of cycling, December 2013
Appendix – Market Size and Forecast
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- Figure 50: UK bicycles, value market size forecast scenarios, 2013-18
- Figure 51: UK bicycles, volume market size forecast scenarios, 2013-18
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Appendix – The Consumer – How Often Do People Cycle?
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- Figure 52: Most popular frequency of cycling, by demographics, December 2013
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- Figure 53: Next most popular frequency of cycling, by demographics, December 2013
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Appendix – The Consumer – What Do Cyclists Do?
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- Figure 54: Most popular cycling involvement, by demographics, December 2013
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- Figure 55: Next most popular cycling involvement, by demographics, December 2013
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- Figure 56: Cycling involvement, by frequency of cycling, December 2013
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- Figure 57: Cycling involvement, by cycling involvement, December 2013
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Appendix – The Consumer – Attitudes Towards Financing New Bicycle Purchases
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- Figure 58: Most popular attitudes towards financing new bicycle purchase, by demographics, December 2013
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- Figure 59: Next most popular attitudes towards financing new bicycle purchase, by demographics, December 2013
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Appendix – The Consumer – Attitudes Towards Cycling
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- Figure 60: Most popular attitudes towards cycling, by demographics, December 2013
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- Figure 61: Next most popular attitudes towards cycling, by demographics, December 2013
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- Figure 62: Attitudes towards cycling, by most popular attitudes towards cycling, December 2013
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- Figure 63: Attitudes towards cycling, by next most popular attitudes towards cycling, December 2013
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