“Despite the fact that Blacks are heavy snackers, there is very little advertising aimed at reaching this consumer. While the motivation for snacking may be consistent with other consumers, the types of snacks vary considerably when compared to other consumer groups. Given the health disparities among Blacks, very few companies are reaching out to Blacks in a way that resonates with Blacks. Relatability and authenticity are important.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Drivers
The Market for the Black Snack Consumer
Competitive Context
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Snacking Triggers
Snack Retailers
Key Factors for Choosing Snacks
Snack Imagery
Correspondence analysis
General Snack Purchases and Consumption
Potato Chips, Pretzels, Popcorn and Corn, Tortilla Chips or Cheese Snacks
Dips
Snack Crackers and Other Savory Snacks
Meat Snacks
Nuts
Cookies and Snack Cakes
Ice Cream and Frozen Novelties
Chocolate and Other Candy
Yogurt and Smoothies
Fruits and Vegetables as Snacks
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies
Innovations and Innovators
Marketing Strategies
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – The US Black Population
Appendix – Other Useful Consumer Tables
Appendix – Trade Associations
31st July 2015
“Coca-Cola’s campaign Share a Coke in which the brand included personalized names on its bottles and cans has developed a similar concept for the Sprite brand. Leveraging years of connection to hip hop culture, Sprite recently launched a campaign to attract Black consumers.” 
30th March 2015
“Savory snacks, particularly potato chips are one of the leading snacks among Blacks, even more so than among other consumers. During Black History Month, a number of brands from retailers to cable providers and snack brands develop campaigns to celebrate the contributions, legacy and heritage of African Americans. These initiatives ...
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What are the leading snacks among Black consumers? What role does culture play in the snacks they eat?
