Alcohol consumption is largely driven by emotional fulfilment. Black consumers’ motivation to drink can range from a desire to relax in solitude to getting the party started with their peers. Black consumers’ consumption of alcoholic beverages by type is similar to the general market. Beer and wine are the most consumed, but fruity flavors, sweetness level, and most importantly brand choices that serve as a proxy for their self-image all ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market – What You Need to Know
The Black Population by the Numbers
Market Size
Market Breakdown
Market Perspective
Market Factors
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
Black Consumer Alcoholic Drink Segments
Alcoholic Beverage Consumption
Motivations for Drinking
Perceptions of Alcoholic Drink Types
Alcohol Shopping Location Preferences
Opinions about Alcoholic Beverages
Attitudes toward Drinking
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Key Players – What You Need to Know
What’s Working?
What’s Struggling?
What’s Next?
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
Appendix – The Market
Appendix – The Consumer
30th October 2018
“Black beer drinkers shun craft beer due to image and taste, but Black fans of the category hope to change its perception and consumption.” 
27th June 2018
“Alcohol manufacturers are jumping on the healthy drink bandwagon with ‘better for you’ beverages that may have greater appeal than competitive, traditional options.”
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Black consumers’ alcoholic beverage expenditures total $13.1 billion
