Travel Booking - US - August 2014
Travel Booking - US - August 2014

“The market for travel booking in the US is growing due to a relatively stable and improving economy that, in turn, boosts both businesses and leisure travel. While the focus has long been on online travel agencies’ technology and marketing strategies to boost share, suppliers have been investing in their own websites – and consumers have taken notice.”

- Fiona O’Donnell, Category Manager – Multicultural, Lifestyles, Travel and Leisure

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Issues and Insights
Trend Application

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Market Drivers
Competitive Context

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Method for Booking Most Recent Travel
Who Books Travel Online
Online Searching and Booking Tools
Factors Impacting How to Book Travel
Online Travel Sites
Impact of Race and Hispanic Origin

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Leading Companies
Market Share of Online Travel Agencies
Innovations and Innovators
Marketing Strategies
Social Media

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Social Media
Appendix – Other Useful Consumer Tables
Appendix – Trade Associations