Sales in the Chinese fast food market more than doubled over the 2007-12 period, to reach an estimated RMB1 trillion, fuelled by the growth of the economy and consumer incomes and rapid expansion of leading players in the market. However, the market remains highly fragmented. The top ten operators only accounted for 0.65% of the market in 2011. The vast majority (98%) of the market still consists of small ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information
The Market
Food Safety Scares of 2012 Put Fast Food Market Under Scrutiny
Breakfast Opportunities
Consumer
Consumer
Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.
The Consumer
Healthy Living and Fast Food in China
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Companies and Brands
Domestic Chains’ Rapid Expansion Highlights the Need for Product Innovation
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Market Size and Forecast
Appendix – Frequency of Using Fast Food Restaurants in the Last Six Months
Appendix – Occasions of Eating at Fast Food Restaurants
Appendix – Important Factors when Choosing a Fast Food Restaurant
Appendix – Attitudes towards Fast Food restaurants in General
Appendix – Attitudes towards Chinese and Western Fast Food Restaurants
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