Fast Food - China - May 2014
Fast Food - China - May 2014

“Domestic fast food restaurants have decisively outperformed full-service restaurants in 2013, indicating a confident outlook for the sector’s growth in China. Fast food eaters are concerned with environmental and food safety issues, which has catalysed the fast food outlets’ transformation into tailor-made healthy dining stores. This has also given multinational foreign players an unfavourable status due to them being perceived as unhealthy and unable to provide menu customisations. Marketing ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Issues and Insights
Trend Application

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information

Market Size and Forecast
Market Segmentation

Consumer

Consumer

Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.

The Consumer – Usage of Fast Food
The Consumer – Reasons for Eating Fast Food
The Consumer – Interest in Product and Service Innovations of Fast Food Restaurants
The Consumer – Occasions for Eating Fast Food
The Consumer – Factors Influencing Fast Food Choices
The Consumer – Attitudes towards Fast Food
CHAID Analysis

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Who’s Innovating?
Companies and Brands

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – The Consumer – Usage of Fast Food
Appendix – The Consumer – Attitudes towards Fast Food
Appendix – The Consumer – Occasions for Eating Fast Food
Appendix – The Consumer – Reasons for Eating Fast Food
Appendix – The Consumer – Factors influencing Fast Food Choices
Appendix – The Consumer – Interest in Product and Service Innovations of Fast Food Restaurants
Appendix – The Consumer – Attitudes towards Fast Food