CONSUMER CHARTS
Generate charts on consumer behaviour in:
Italy, Germany, France, Spain & Poland
Italy, Germany, France, Spain & Poland
INSIGHTS & UPDATES
OUR RESEARCH METHODOLOGY
“Loyalty or reward schemes could help to improve customer retention. However, Mintel’s research suggests that an annual reduction in premiums is much more likely to drive loyalty than an elaborate rewards programme or discount scheme.”
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OverviewOverview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Issues and Insights
Trend Application
MarketMarket
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Market Size
Market Segmentation
ConsumerConsumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
General Insurance Product Ownership
Renewal Behaviour by Product
Expected Behaviour at Next Renewal by Product
Reasons for Shopping Around at Renewal
Attitudes Towards Insurance Loyalty Schemes
Attitudes Towards General Insurance
Trust in General Insurance Providers
Brand/CompanyBrand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Underwriter Share
Companies and Products
Brand Research
Brand Communication and Promotion
DataData
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Brand Research
Appendix – General Insurance Product Ownership
Appendix – Renewal Behaviour by Product
Appendix – Expected Behaviour at Next Renewal by Product
Appendix – Reasons for Shopping Around at Renewal
Appendix – Attitudes Towards Insurance Loyalty Schemes
Appendix – Attitudes Towards General Insurance
Appendix – Trust in General Insurance Providers
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