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Italy, Germany, France, Spain & Poland
INSIGHTS & UPDATES
OUR RESEARCH METHODOLOGY
General insurance is one of the most competitive and commoditised financial service marketplaces. The growth of online purchasing over the last decade has increased price sensitivity among consumers but also lowered barriers to entry, allowing more brands to compete. Against this backdrop, many insurers have focused on gaining and maintaining share through price-driven marketing, in turn placing pressure on margins and underlying profitability.
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OverviewOverview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Future Opportunities
Market in Brief
MarketMarket
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Issues in the Market
Market Environment
Strengths and Weaknesses in the Market
General Insurance Market Size
Market Segmentation
Underwriter Share
Channels to Market
ConsumerConsumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Insurance Product Ownership
Loyalty in General Insurance
How Important Is Insurance?
Attitudes and Behaviour Towards Claiming
Channel Preferences for Arranging Insurance
Purchasing Considerations
Attitudes Towards Insurance Products
Brand/CompanyBrand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Companies and Products
Brand Elements
Brand Communication and Promotion
DataData
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Market Environment
Appendix – Insurance Product Ownership
Appendix – Assessing Insurance Product Necessity
Appendix – Attitudes and Behaviour Towards Claiming
Appendix – Channel Preferences for Arranging Insurance
Appendix – Purchasing Considerations
Appendix – Attitudes Towards Insurance Products
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