“Four in 10 respondents to Mintel’s survey say they would be interested in gourmet nut and fruit spreads, but most gourmet producers are small brands with little to no advertising clout. Leading brands should spend more time and effort in the category, backed by established processing plants and bigger ad budgets, which could lead to a higher profile for gourmet products.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Issues in the Market
Insights and Opportunities
Trend Applications
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Competitive Context
Innovation and Innovators
Marketing Strategies
Social Media – Nut-based Spreads and Sweet Spreads
Consumption and Purchases
Types of Peanut Butter and Jellies/Jams/Preserves Eaten
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Consumption Frequency
Jelly/Jam/Preserves Flavors and Brands Used
Where Nut and Sweet Spreads Are Purchased
Occasions for Eating Nut and Fruit Spreads
Attitudes Toward Nut and Sweet Spreads
Interest in Nut and Fruit Spread Attributes
Opinions and Concerns About Nut and Sweet Spreads
Impact of Race/Hispanic Origin
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Segment Performance
Segment Performance—Peanut Butter/Other Nut Butters
Segment Performance—Jams, Jellies, and Fruit Butters
Retail Channels
Leading Companies
Brand Share—Nut-based Spreads
Brand Share—Sweet Spreads
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Cluster Analysis
IRI/Builders Panel Data
Appendix – Market Drivers
Appendix – Other Useful Consumer Tables
Appendix – Social Media – Nut-based Spreads and Sweet Spreads
Appendix – Trade Associations
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Will more consumers go for gourmet?
