The market for sweet spreads and nut butters faces numerous challenges including concerns over sugar content and calories, recent recalls, and market saturation. Mintel's report analyzes these challenges and identifies opportunities for manufacturers, retailers, and marketers to increase sales.
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities
Fast Forward Trends
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Competitive Context
Segment Performance
Segment Performance—Peanut Butter and Other Nut Butters
Segment Performance—Jam, Jelly, Preserves, and Fruit Butter
Segment Performance—Honey
Retail Channels
Retail Channels—Drug Stores
Natural Channel/SPINS
Market Drivers
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Usage
Attitudes and Motivations
Race and Ethnicity
Cluster Analysis
Custom Consumer Groups
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Retail Channels—Food Stores
Leading Companies
Brand Share—Peanut and Other Nut Butters
Brand Share—Jam, Jelly, Preserves, and Fruit Butter
Brand Share—Honey
Brand Qualities
Innovation and Innovators
Advertising and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix: Other Useful Consumer Tables
Appendix: IRI/Builders Panel Data Definitions
Appendix: Trade Associations
Other
Retail Channels—Mass Merchandisers and Other Channels
Teens’ and Kids’ Usage
IRI/Builders—Key Household Purchase Measures
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How and why are U.S. health trends in obesity, diabetes, and food allergies affecting specific product groups and how can negatives be turned into positive marketing messages
