“While significant percentages of respondents report that healthful product claims can persuade them to choose one brand of cooking sauce, marinade, dry seasoning mix, or dressing over another, they may not always sacrifice flavor for healthfulness, suggesting that BFY brands should emphasize taste over health claims when marketing.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Issues and Insights
Trend Applications
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Segment Performance—Dry Sauces and Rubs
Segment Performance—Salad Dressings
Segment Performance—Liquid Sauces
Retail Channels
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Meals Cooked at Home
Use of Seasoning and Barbecue Sauces, Salad Dressings
Types of Sauces/marinades/gravies/dry seasonings and/or Dressings Used
Product Claims Influencing Purchase
Preferred Flavors of Sauces/Marinades/Gravies/Dry Seasonings and/or Dressings
Motivations to Purchase
Race and Hispanic Origin
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies
Brand Share—Dry Cooking Sauces
Brand Share—Shelf-stable Salad Dressings
Brand Share—Liquid Cooking Sauces
Brand Share—Refrigerated Salad Dressings
Innovations and Innovators
Marketing Strategies
Social Media
Key Household Purchase Measures—Information Resources Inc. Builders Panel Data
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Market Drivers
Appendix – Other Useful Consumer Tables
Appendix – Social Media
Appendix – Information Resources Inc. Builders Panel Data Definitions
Appendix – Trade Associations
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Can healthful product claims translate to more sales?
