Cooking Sauces and Marinades - US - April 2008
Cooking Sauces and Marinades - US - April 2008

Cooking sauces and marinades provide a relatively inexpensive way of bringing variety to the daily menu. This report examines three segments of the cooking sauce and marinade universe, studying trends and products in wet sauces, dry sauces, and ethnic sauces.

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Insights and Opportunities
Fast Forward Trends

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Competitive Context
Segment Performance
Segment Performance—Wet Sauces
Segment Performance—Dry Sauces
Segment Performance—Ethnic Sauces
Retail Channels
Retail Channels—Supermarkets
Market Drivers

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Cluster Analysis Reveals “Store-Bought Unsophisticates,” “Frenzied Marinaders,” and “Homemade Connoisseurs”

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Leading Companies
Brand Share—Wet Sauces
Brand Share—Dry Sauces
Brand Share—Ethnic Sauces
Innovation and Innovators
Advertising and Promotion

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix: Other Useful Tables
Appendix: IRI/Builders Panel Data Definitions
Appendix: Trade Associations

Other

Household Usage
Focus on Barbecue and Seasoning Mixes
Focus on Gravy and Sauce Mixes
Home Cooks
Using Marinades and Packaged Products for Cooking Sauces
Marinades: Types and Usage Occasions
The Importance of Flavors
Attitudes and Opinions Concerning Cooking
Attitudes and Opinions About Marinades
Non-Users of Seasoning Mixes
IRI/Builders Panel Data