“Over the last two decades, China’s hair care market has grown into one of the world’s largest, but is now experiencing smaller digit value growth, despite the continued rapid economic growth of the country. Historically, shampoo has dominated this market, both in terms of value sales and also in levels of penetration and frequency. However, it is now a mature category displaying the lowest rate of growth. The ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information
Scalp-focused Products Can Spur Growth
The Future of the Market
Consumer
Consumer
Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.
Product Safety Scares Drive Demand for Natural Ingredients
High-end Segment Requires more than Function and Performance
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Niche Marketing Is Next Step For The Market
Retail Channel Development Opens Up Market
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Frequency of Using Hair Care Products
Appendix – Purchaser of Hair Care Products
Appendix – Hair Care Products Bought in The Past 12 Months
Appendix – Average Spending On Hair Care Products Per Purchase
Appendix – Location of Buying Hair Care Products
Appendix –Factors Considered in Buying Hair Care Products
Appendix – Brands of Hair Care Products Bought in the Last 12 Months
Appendix – Brands of Hair Colorants Bought in the Last 12 Months
Appendix – Brands of Hair Styling Products bought in the Last 12 Months
Appendix – Hair and Scalp Problems
Appendix – Attitudes Towards Hair Care Products
Appendix – Repertoire
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How can brands and manufacturers make the most of the growing interest in scalp care products which are beginning to dominate China’s hair care industry?
