"The haircare category in China, though becoming more saturated in terms of penetration, has maintained steady growth in recent years, mainly driven by strong new product launch activities that keep consumers engaged and drive trading up. While consumers’ top hair concerns and needs remain unchanged, eg anti-dandruff, there is a growing focus on caring for hair and added benefits, such as long-lasting fragrance, which will drive new product development in ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
Issues and Insights
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information
The Market – What You Need to Know
Market Size and Forecast
Market Drivers
Market Segmentation
Consumer
Consumer
Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.
The Consumer – What You Need to Know
Hair Style Profile
Product Usage
Brand Penetration
Benefits Sought
Usage Occasions of Leave-on Hair Oil/Serum
Factors Impacting Hair Health
Interest in Haircare Innovations
Meet the Mintropolitans
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Key Players – What You Need to Know
Market Share
What’s Working?
What’s Struggling?
What’s Next?
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Market Size and Forecast
Appendix – Methodology and Abbreviations
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Build on skincare influence to re-educate consumers on haircare
