Alcohol consumption levels within Ireland decreased between 2007 and 2011, leading to an impact on the beer and cider market. In particular the pub trade has decreased in value, with 30,000 jobs having been lost in RoI alone since 2007.
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The Consumer – Beer and Cider Usage
The Consumer – Where Beer and Cider are Consumed
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Appendix
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The decreasing pub industry in Ireland – How have pub sales decreased and how has the trend for in-home consumption of alcohol impacted on pubs throughout Ireland?
