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“While hotel industry revenues are increasing, the cost of overnight stays continues to be a concern among consumers overall, and the youngest that have the highest incidence of hotel use. There is incentive for hoteliers, owners, and operators to consider more ways to justify fee increases as being necessary to maintain their locations’ overall value for the money and how they may be better able to market events and activities ...
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This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Issues in the Market
Insights and Opportunities
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Segment Performance—Hotels and Motels
Segment Performance—Casino Hotels
Segment Performance—Bed and Breakfasts
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Frequency of and Reasons for Hotel Stays
Types of Hotels Used
Accommodations Other Than Hotels
Factors Impacting Hotel Choice
Factors Preventing Hotel Stays
Attitudes About Staying at Hotels
Hotel Features of Interest
Impact of Race and Hispanic Origin
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Social Media Research
Innovations and Innovators
Oxygen Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix—Other Useful Tables
Appendix – Social Media