Hotels - US - October 2014
Hotels - US - October 2014

“The relatively stable and growing economy of the past couple of years has given consumers the confidence to resume taking vacations and overnight trips. However, competitors to traditional lodgings, like airbnb.com, have emerged that can both threaten the existing players and grow the overall market.”

– Fiona O’Donnell, Category Manager – Multicultural, Lifestyles, Travel and Leisure

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Issues and Insights
Trend Application

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Market Drivers
Competitive Context

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Paid Accommodation Usage in Past 12 Months
Reasons for Overnight Stays
Hotel Types Used
Hotels Brands – Usage and Attributes
Important Factors in Hotel Selection
Research Conducted for Hotel Stays
Attitudes toward Hotels
Impact of Race and Hispanic Origin

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Leading Companies
Innovations and Innovators
Marketing Strategies
Social Media

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Social Media
Appendix – Other Useful Consumer Tables
Appendix – Trade Associations