Innovation on the Menu: Flavor Trends - US - August 2012
Innovation on the Menu: Flavor Trends - US - August 2012

While a restaurant may operate for months, years, and decades on end, the menu rarely stays the same. Flavor preferences and trends come and go, and consumer expectations change with them. Indulgence is important on one hand, but with growing nutritional awareness and pending menu-labeling regulations, offering better-for-you (BFY) items packed with flavor is equally important.

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Issues in the Market
Insights and Opportunities
Trend Applications

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Drivers

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Restaurant Usage
Interest in Ethnic Cuisines
Ingredients/Flavor Familiarity and Interest
Sources of Information
Attitudes Toward Restaurants and Flavorings
Comfort Food Defined
Custom Consumer Groups: Light, Moderate, Medium, Heavy
Appendix: Other Useful Consumer Tables

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Marketing Strategies

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Menu Insights Analysis: Food Flavors, Cuisines, and Preparation
Menu Insights Analysis: Beverage Flavors
Appendix: Trade Associations