Underneath the marketing and the advertising, flavorful menu dishes are at the core of any restaurant’s operations. Creating appealing menu items that satisfy customers and encourage them to come back is the goal of many restaurants. The manufacturers and suppliers that work with restaurants—both street independents and large, international chains—are charged with assisting not only in menu development but also spotting up-and-coming flavor trends.
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Drivers
Menu Insights Analysis: Cuisine Types
Menu Insights Analysis: Top Food Flavors
Menu Insights Analysis: Beverage Flavors
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Restaurant Flavor Ratings
Cuisine Interest
Interest in and Acceptance of New Flavors
Learning About New Flavors and Ingredients
Comfort Food Defined
Attitudes Toward Restaurants and Flavorings
Cluster Analysis
Custom Groups: Light, Medium, Heavy
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Marketing Strategies
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix: Trade Associations
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Key market drivers that are influencing menu development
