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INSIGHTS & UPDATES
OUR RESEARCH METHODOLOGY
While sales of many consumer products have seen declines in sales due to the poor economy, this has not been the case for the nutrition and energy bar market. While not entirely recession-proof, this sector has shown itself to have staying power even in the light of continuing economic woes hitting many consumers’ wallets. Sales of nutrition and energy bars in the U.S. increased by 71% between 2006-11; total ...
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OverviewOverview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights
MarketMarket
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Segment Performance—Health/Wellness Bars
Segment Performance—Diet Bars
Segment Performance—Athletic/Sports Bars
Retail Channels
Retail Channels—Natural Supermarkets
ConsumerConsumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Household Usage
What Matters to Bar Users
Attitudes toward Nutrition and Energy Bars
Cluster Analysis
Custom Consumer Groups
Brand/CompanyBrand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies
Brand Share—Health/Wellness Bars
Brand Share—Diet Bars
Brand Share—Athletic/Sports Bars
Innovations and Innovators
Marketing Strategies
Brand Usage
DataData
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
SymphonyIRI/Builders—Key Household Purchase Measures
Appendix: Other Useful Consumer Tables
Appendix: Trade Associations
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