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INSIGHTS & UPDATES
OUR RESEARCH METHODOLOGY
Thanks to numerous new product introductions, an increased interest in healthy snacking and exercise, diet fatigue and American’s on-the-go lifestyle, nutrition and energy bars have experienced moderate growth since 2003. Nutrition and energy bars seem to have one up on competition such as yogurt, trail mix and smoothies thanks to convenient packaging, portability and no need for refrigeration.
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OverviewOverview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights
MarketMarket
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Competitive Context
Segment Performance
Segment Performance—Diet Bars
Segment Performance—Wellness Bars
Segment Performance—Athletic Bars
Retail Channels
Retail Channels—C-stores
Retail Channels—Natural Food Stores
Retail Channels—Mass Merchandisers and Other Outlets
Retail Channels—Drug Stores
Market Drivers
ConsumerConsumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Incidence of Eating Nutrition and Energy Bars
Reasons for Purchase
Source of Purchase
Popular Brands eaten
Attitudes and Motivations
Use of other Energy/Nutrition Products
Impact of Race/Hispanic Origin
Cluster Analysis
Custom Consumer Groups
Brand/CompanyBrand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Retail Channels—Supermarket/Food Stores
Leading Companies
Selected Brand Analysis—Wellness Bars
Selected Brand Analysis—Diet Bars
Selected Brand Analysis—Athletic Bars
Brand Qualities
Innovation and Innovators
Advertising and Promotion
DataData
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
IRI/Builders—Key Household Purchase Measures
Appendix: Other Useful Consumer Tables
Appendix: IRI/Builders Panel Data Definitions
Appendix: Trade Associations
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