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Italy, Germany, France, Spain & Poland
Italy, Germany, France, Spain & Poland
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At the crossroads of sports, fashion and popular culture, the fitness apparel market boasts some of the best-established brands in the world. This report explores how the macroeconomic landscape, national fitness activity and demographic changes are shaping the market. It hones in on the recent performance, sales, branding and marketing strategies of major suppliers including Nike, Adidas, Puma, New Balance, Hanes, Under Armour and a host of smaller players. It ...
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OverviewOverview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights
MarketMarket
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Drivers
Competitive Context
ConsumerConsumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Incidence of Buying Sport or Exercise Clothing
Frequency of Exercising and Duration of Workout
Participation in Major Sports
Retailers Used for Fitness/Sports Clothing
Types of Fitness/Sports Clothing Bought
Perception of “Reasonable Price”
How People Shop for Fitness/Sports Clothing
Problems with Fitness Clothing
Attitudes Toward Fitness Clothing
Impact of Race/Hispanic Origin
Custom Consumer Tables
Cluster Analysis
Brand/CompanyBrand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies
Innovations and Innovators
Marketing Strategies
DataData
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix—Other Useful Tables
Appendix—Trade Associations
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