With the recession suppressing sales of all apparel along with fitness wear, marketers need to know how to leverage every opportunity. Back-to-school sales have not reached the levels retailers were expecting for end of 2009 and holiday sales are also expected to follow suit. This report uncovers and explores opportunities for fitness clothing manufacturers to breathe new life into their brands and increase market share.
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Competitive Context
Segment Performance
Segment Performance—Women’s Active Sportswear
Segment Performance—Men’s Sweat Clothes
Segment Performance—Men’s Active Sportswear
Segment Performance—Women’s Sweat Clothes
Retail Channels
Retail Channel—Department and Clothing Stores
Retail Channels—Discount, Supercenters, Warehouse Clubs
Other Retailers
Market Drivers
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Who Purchases Fitness Clothing?
Importance of Clothing Attributes
Other Important Qualities
What They Purchase
Where They Shop
Issues When Shopping
Attitudes Towards Fitness Clothing
Reasons for not Buying
Race and Ethnicity
Cluster Analysis
Custom Consumer Groups
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Brand Qualities
Innovation and Innovators
Advertising and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix: Other Useful Consumer Tables
Appendix: Trade Associations
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Identification of ignored and overlooked demographics that buy fitness wear, including Hispanics and dads
