Online banking is by far the preferred method of banking in the U.S. A quarter of respondents to Mintel’s consumer survey for this report say they have an account at an internet-only bank, but only 3% bank exclusively at online-only banks.
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Security is the biggest concern respondents have about internet banks. But customer-service issues also rank highly, such as the lack of branch offices, concerns about depositing or cashing checks easily and ATM fees. More than a third of respondents who don’t have an internet bank account say they would never use such a bank because they prefer in-person branch service. The rollout of remote check deposit capture services should obviate concerns about depositing checks, but only a handful of banks offer the service, which may be a must-have offering for small, online-only banks.
