Online banking is now firmly entrenched as the preferred banking channel for American consumers. About 80% of U.S. consumers use online banking, and about half of them pay their bills online. This report looks at the growth of online banking, how consumers use the service, and features that they find attractive. It also looks at other issues of interest to the industry, including:
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size—Online Banking
Market Size—Mobile Banking
Segment Performance—Online and Mobile Banking
Market Drivers—Mobile Banking
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer
Cluster Analysis, Part 1
Cluster Analysis, Part 2
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Competitive Context—Mobile Payments
Leading Companies
Innovation and Innovators
Marketing Strategies
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix: Trade Associations
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Despite the tremendous growth in online banking over the past decade, banks can do more to entice their customers to conduct more financial activities online, particularly bill payments. Customers who do more of their banking online are more likely to buy additional financial products and services, and less likely to defect to another bank. However, many consumers, particularly among Generation Y, prefer to pay at the biller’s website
