Table of Contents
Data Sources
Overview
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- Global interpretation of agritourism
- Italy
- The Philippines
- Key commercial aspects of agritourism
- Agritainment
- Farm and rural accommodation
- Agritourism and farm produce
- The relevance of agritourism
- Potential benefits
- Potential drawbacks
- Liability
- Agritourism and rural development
- Agritourism and intra/extra-tourism industry connectivity
- Industry interview: Fiona Jones, co-ordinator, Brecknock Farmers Market, Brecon, Wales, UK
The Economics of Agritourism
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- Italy
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- Figure 1: Travel and tourism in Italy, direct and indirect economic contribution, 2005-20
- Figure 2: Agritourists versus all categories of tourist arrivals, total nights and average stay, 2005-08
- UK
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- Figure 3: UK residents’ overnight domestic tourism, trips and spend, by category, 2008
- Figure 4: Spending, by overseas and domestic tourists, UK, 2009
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- Figure 5: UK occupancy levels, all accommodation categories in countryside and village locations, 2007-09
- England
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- Figure 6: UK versus England trips summary, by type of destination, 2006-09
- Wales
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- Figure 7: Trends in annual room occupancy rates, guesthouses, B&Bs and hotels, in countryside and village locations, 1999-2007*
- Figure 8: Occupancy rates, B&B, guesthouse and hotel accommodation in countryside and village locations, Jan 2008-Jan 2010
- US
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- Figure 9: US income from farm-related sources, by farm size category, type and selected states, 2002/07*
- Wine tourism in Australia
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- Figure 10: Winery visitors, South Australia versus all Australia, 2006/07*
- Figure 11: Expenditure by domestic day visitors, South Australia and its regions, 2008
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- Figure 12: Expenditure by domestic overnight visitors*, South Australia and its regions, 2008
- Figure 13: International visitor numbers to South Australia state, 1999-2008
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- Figure 14: Expenditure by international overnight visitors*, South Australia and its regions, 2008
- Figure 15: Wine tourism summary, Barossa region, South Australia, 2008/09
- Industry insight: Agritourism in the Philippines
Market Characteristics in Agritourism
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- Purpose of visit
- Barossa, Australia, wine tourist’s profile
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- Figure 16: Responses to questions, visitor profile and satisfaction survey, Barossa region, South Australia, Sept/Oct 2007*
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- Figure 17: Profile summary domestic overnight visitors to Barossa region, South Australia, 2008-09
- Figure 18: Profile summary of international visitors to Barossa region, South Australia, 2008/09
- Seasonality
- The emergence of a booking season
- Length of stay
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- Figure 19: Tourist's average stay (nights) in Italy, by category of accommodation, 2005-08
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- Figure 20: Top 20 for average stay (nights) in agritourism accommodation establishments in Italy, ranked by country of residence, 2005-08
- A majority domestic tourism pursuit
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- Figure 21: Domestic and international arrivals, total nights and average stay, for Italian agritourism accommodation, 2005-08
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- Figure 22: Ranked top 30 contributing markets, total nights in agritourism accommdation establishments in Italy, by country of residence, 2005-08
- Expenditure
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- Figure 23: Average spend per trip/night by UK residents, UK and England trips, by type of destination, 2006-09
Agritourism Marketing
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- Market-driving trends and factors
- Agritourism marketing strategies and techniques
- Marketing boards
- Agritourism Australia
- Farm Stay UK
- Industry insight: members of the Vermont Farms Association
- Accreditation, quality assurance and agritourism branding
- Building constituencies
- The Greenbox
- Industry insight: Andy Woodward, chief executive, Farm Stay UK
What Next?
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- After the recession
- Persistent low-budget, low-quality portrayal
- Agritourism buffer zones in protected area management
- A mature agritourism sector
- Agritourism certification
- New agritourism products
- ‘New-old’ agritourism
- Pastoralist and animal drive tourism
- Supply chain tourism
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